Lecture 3 - The Postwar Era (1946-1954) Flashcards
Postwar Era is the decade leading up to what? Why was this decade important?
leading up to the emergence of rock and roll
because there were so many musicians whose music was recorded and their records sold in the millions and paved the way for America’s first rock and rollers
What year did rock and roll emerge? What can be said about this period?
mid 1950s
it was a period of economic growth when soldiers returned home and life returned to some semblance of normal. many people wanted to settle down and have a family after this period of great uncertainty and sacrifice
What 2 markets did the industry divide its attention between?
younger and older listeners
Why did the industry want to target the teen market? How did this allow for the rise of rock ‘n’ rollers?
the economy grew from jobs and in the industrial and service sectors so now teenagers had more money and parents handed out allowances and with this money, teenagers bought tickets to movies, bought records to play on turntables or put coins in jukeboxes
because there was an infrastructure in place to tap into this new market and the younger market would listen to this music as a way to rebel against parents and express themselves
What did the older consumers like?
romantic songs sung by crooners with orchestral string backing
What is a crooner? What singer are the crooners opposite of?
a sweet sounding singer who uses the microphone to create a sense of intimacy
opposite of Ethel Merman who didn’t use a microphone
Where did crooners come from? What is Big Band? Who was in Big Band?
came from the world of Big Band
a type of music that thrived in the late 30s and early 40s. Big Bands featured a singer rather than the other way around. The Big Band would be the main event and the singer added some variety.
Frank Sinatra
How would Frank Sinatra sing? How did he treat the microphone as? What did writers say about the importance of the microphone to Sinatra’s vocal delivery?
he would sing through the microphone so he could croon and sing softly, expressively and effortlessly and the microphone would bring it to our ears
he treated it as its own instrument
that it is an extension of his voice and that he used it to maximize the capabilities and technology in a way that maximized or complimented his own voice
What are jukeboxes? When were they first invented and when did they become popular? Why did black musicians consider the jukebox to be their best option for reaching the masses?
a technical innovation that had a big impact on music
coin-operated record players in public spaces like nightclubs, diners, and restaurants
first invented: 1800s and became popular in 1940s and 1950s
because the radio was playing white music during this period
Who else was a crooner? What instruments were they accompanied by? Who is a current-day crooner?
- Nat King Cole
- accompanied by big bands or orchestras with lots of strings (violins, violas, cellos, double basses, etc.)
- Adele
What were the 2 tiers of labels?
the majors (the big corporations) and the independence (the indies)
What happened to the major labels during the postwar era? What did the major labels feast off of?
they experienced considerable growth
feasted on artists with mainstream potential and proven track records
What was the Indies’ job?
to educate the majors. Indies were the talent seekers who went off the beaten track searching for new talent and new trends. It was the indies who helped reposition artists and push them from the periphery to the center where often the majors then realized the potential of the newcomers and would take over and usually take credit
What was magnetic tape recording? What is the process referred to as? When was it developed? When was it adopted by record studios?
It made it possible to re-record over unsatisfactory parts of a performance
a process called overdubbing
developed in 1930
adopted in late 1940s
What are the advantages of magnetic tape recording?
tape was better able to capture the full range of musical sounds than the older process of recording directly onto master phonograph discs
tape recording allowed musicians to re-record over the unsatisfactory parts of previous performances and add layers of sound to a recording which is the process of overdubbing
What is the two-track recorder? When was it adopted?
used to record simultaneous inputs from two microphones and produce stereo effects
in 1949
When were the 12-inch LP’s introduced by Columbia Records? How many minutes could they play?
- in 1948
-15-20 minutes on each side
What was significant about the 7-inch singles (45s) produced in 1949?
allowed for listeners to create their own playlists by stacking the 45’s on a record changer
When were TV’s invented? When did TVs become the central focus of leisure time in millions of households? How did TVs allow for musicians to become popular?
in the 1920s
early 1950s
New artists could be introduced in a TV program and by the next day, they could become stars overnight
Who went from Big Band to a solo singer and had a viable career?
Bing Crosby
In Big Band, who made the way for the singer to be the star and not the band? He also paved the way for rock ‘n’ rollers like Elvis. When did he go solo? Who did he attract attention from?
Frank Sinatra
in 1943
teens and the whole family
What did Sinatra’s distinctive singing style draw on?
drew on Italian bel canto (operatic-style) (which he learned from instrumentalists as a member of the Italian working class family) and big band instrumental music (he owed it to the musicians he listened to during the big band era)
What did Sinatra’s success lead to? What did they replace? As a result, what did clubs and other performance spaces start favouring? Why? What made big bands break up? What year did this happen?
led to imitators
they replaced big bands
they started favouring singers backed by fewer musicians as it was cheaper than a full big band
financial pressure because paying all those instrumentalists was just too much
after 1945, big bands became too expensive
‘Nancy with the laughing face’ - Performed by who? When? Written by who? Who was it about? What form?
Frank Sinatra
1945
Tin Pan Alley veteran Jimmy Van Heusen and TV and film comedian Phil Silvers
Frank Sinatra’s daughter
AABA form with 3 orchestral sections favoring strings and an extra statement of A at the end