Lecture 3 - Market and Competitive Analysis Flashcards
Define the terms:
Direct Competitors
Indirected Competitors
Direct competitors: Strategic choice of one firm directly affects the performance of the other.
Indirect competitors: Strategic choice of one firm affects the performance of the other because of a strategic reaction by a third firm.
What is industry concentration?
- Concentration measures the extent to which a few firms control an industry.
- Other things being equal, a market is said to be more concentrated
- the fewer the number of firms in production, or
- the more unequal the distribution of market shares.
- Unilateral or coordinated action to increase prices and lower output - ( so firms decide together how to increase/lower prices for their general benefit)
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Explain the concentration ratio (CRr).
- The goverment doesn’t like firms having really large concentration ratios so if firms are to buy a new business they have to sell off another part to keep the same market share. (called competition commission must be informed).
Explain the Herfindahl index
What attributes are used to indintify if other firms are competitors or not?
- In practice anyone who produces a substitute product is a competitor
- Two products tend to be close substitutes when
- they have similar performance characteristics
- they have similar occasion for use and
- they are sold in the same geographic area
What are issues of studying competition using SIC codes.
- Based of a manufacturing industry based world where different firms produced different products.
- However, companies such as amazon are branching out into different industries meaning based on the SIC codes they aren’t taking too much of a market share but overall they are taking a hugo percentage.
- Technology developments blurring industry borders.
- SIC = standard industry classification
What are the four classes of market structure?
Give each class the Herfindahls measure and the intensity of price competition experienced.
What are the assumptions behind a perfectly competitive market?
- Large (theoretically infinite) number of consumers and suppliers each with an insignificant share of market
- Each firm is too small to affect price via a change in market supply - each individual firm is assumed to be a price taker
- Identical output produced by each firm – homogeneous products that are perfect substitutes for each other (Consumers perceive the products to be identical)
- Consumers have perfect information about the prices all sellers in the market charge
- All firms (industry participants and new entrants) have equal access to resources (technology, other factor inputs)
- No barriers to entry & exit of firms
What is the point of the model of a perfectly competitive market, when it never really exists?
The model provides a theoretical benchmark against which we compare and contrast imperfectly competitive markets - point of reference
Draw the competitive firms demand curve.
Illustrate profit-maximisation in perfect competition. (Draw a graph)
(remember this is the firms short term goal because in reality perfetly competition price is driven down to Price = ATC)
What is a monopoly?
- Monopoly is the extreme opposite of perfect competition – just a single supplier.
- In most industries the situation lies between perfect competition and monopoly, but firms try to create monopolistic positions.
- Key characteristic of monopoly is that the market for the firm and the industry demand are the same thing. - because monopoly is the only firm in the market
- Monopolist will equate its MC curve with the market MR curve to get to a position of maximum profits.
Illustrate how monopolies try to maximise profits.
- Monopolies reduce supply and increase price to maximise their profits (point of minimum MC) in expense of the customers. This is why the government wants to make sure there is sufficient competiton in the market place.
What are reasons for/against monopolies?
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Against
- The standard case against a monopoly is that these businesses can earn abnormal profits at the expense of economic efficiency
- The monopolist is extracting a price from consumers that is above the cost of resources used in making the product
- There is a deadweight loss as the price of the product increases and is being under-consumed.
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For
- However, monopolist might be more innovative and hence benefit the consumer.
- Look at Google -> giving them monopoly power -> leads to innovation and new products and services.
Illustrate and explain the U-shape relationship between innovation and competition.
- Escape Competition Effect:
- innovate more to escape the competition.
- Schumpeterian effect:
- Even if firms innovates these will be dissipated away by competitors (e.g. copying or coming up with better innovations) and hence incentive to innovate declines.