Lecture 3: Judegment and Decision Making

Question 1

What is a judgment?

Answer 1

a conclusion drawn from evidence we have at hand

Question 2

What is a decision?

Answer 2

a choice that affects how we behave

Question 3

What is choice overload?

Answer 3

too much choice is bad, in certain cases we have so many options available to us that making a rational decision is far to time consuming or difficult

Question 4

What is bounded rationality?

Answer 4

The idea that rational decision making is constrained limitations in people’s cognitive abilities, available information and time

Question 5

What is a herursitic?

Answer 5

A mental shortcut that allows people to solve problems and make judgements and decisions efficiently (quickly without too much effort). they are helpful and often accurate enough but can lead to illogical decisions

Question 6

The automatic system

Answer 6

(rabbit)
- fast processing
- intivitive
- low mental effort and attention

Question 7

The controlled system

Answer 7

(turtle)
- slow processing
- logical/deliberative
- high mental effort and attention

Question 8

Emotions are ___ to be able to make decisions

Answer 8

critical

Question 9

Decisions can be ?

Answer 9

Manipulated - since our emotions can be changed, our decisions can be changed as well through our emotions (ex: what food is labelled as)

Question 10

What is a phoneme?

Answer 10

the smallest unit of a language, the individual sound

Question 11

What is a morpheme?

Answer 11

phonemes combine to form morphemes, the smallest units that carry meaning on their own

Question 12

___ is combined to form words and ____ is combined to form phrases

Answer 12

1. morphemes
2. words

Question 13

A set of rules for how to combine these units called ___

Answer 13

grammer