Lecture 3-Changing Health Behaviour using cognitions Flashcards
Name studies based on banning unhealthy behaviours E.g., banning smoking in workplaces / public places
Gomel et al, 1993
Workplace ban: reduced smoking at work, but no changes in smoking in general. No changes to numbers of smokers
Seo et al, 2011
University ban: Indiana University vs Purdue University – increased negative attitudes toward smoking and positive attitudes to bans at IU.
If you can increase Awareness, you can Change social norms
Name studies on deterring unhealthy behaviours E.g., banning cigarette advertising, preventing cigarette displays
Kim et al, 2013
Cigarette advertising: More cigarette adverts were associated with more positive attitudes about smoking. More cigarette promotions were associated with more current smoking.
Trumbo & Kim, 2015
E-cigarette advertising: positive reactions to adverts increased intentions to smoke – advertising may encourage uptake
Name studies on deterring unhealthy behaviours E.g., E.g., increasing taxes, increasing subsidies
Wagenaar et al, 2015
Increasing taxes on alcohol (2009) resulted in a reduction (28 months later) in road traffic accidents of 26% (10 per month) and similar rates of alcohol-related offences
Name the benefits of Public Health Messages
- Population-based
- Simple
- Cheap, easy
- Increase Awareness
Explain the Ashfield-Watt P (2006). Fruits and vegetables, 5+ a day: are we getting the message across? study
Aims: Two surveys to investigate the value of the 5+ a day campaign for fruits and vegetables in New Zealand
Household surveys 1999 – 200 ppts, 2000 – 520 ppts.
Results:
High awareness of campaign, high recognition of the logo,
High awareness of a need to consume more fruits and vegetables
Increased intentions to consume more fruit and vegetables
Intakes were not effected, but more effected by demographics
What are the negatives of public health messages?
No impact on knowledge
No impact on motivation
Although they can increase awareness they don’t have a massive impact on behavior
Long term- the more awareness the more people do change behaviour after a while
No impact on motivation
Explain Appleton KM (2016) study.
Participants saw either an Appearance based poster or a
Weight based poster about eating 5 a day
Appearance message works better for all 3 groups
Simple health promotion tools can work
Results:
Greater fruit selection following an appearance-based health promotion poster compared to a healthy based poster
Evidence suggesting some messages encourage behaviour better than others
explain this..
Gain-framed messages: tend to result in more desired behaviour for non-risky / preventative behaviours
Loss-framed messages: tend to result in more desired behaviour for risky / detection behaviours
Gain-framed messages: may be more effective for increasing existing behaviours
Loss-framed messages: may be more effective for one-off behaviours
What is a complex intervention?
Interventions that don’t simply aim to improve awareness and knowledge
Interventions that aim to improve a variety of cognitions, based on socio-cognitive models (they should be)
Explain the Richards et al. (2006) Motivating 18- to 24-year-olds to increase their fruit and vegetable consumption study
University based intervention based on the Transtheoretical Model:
Stages of change letter, 4 stage-based informational newsletters, 1 motivational interviewing session, 2 email contacts
Intervention resulted in increase in FV of 0.9 portions/day, control – no change
Explain the Di Noia et al. (2008) Computer-mediated intervention tailored on the transtheoretical model stages and processes of change increases fruit and vegetable consumption among urban African American adolescents. study
School based intervention based on the Transtheoretical Model
Method:
Computer programme – 4 x 30 min sessions based on stages of change
Results:
Intervention resulted in increase in FV of 0.9 portions/day, control – no change
What are the limitations of complex interventions?
- Expensive to implement
- Only available to certain individuals
- May not be cost-effective
- Individually tailored-if you are trying to target a specific group then they can be changed so that they meet that need (niche)
What are theory based interventions?
Interventions that don’t simply aim to improve awareness and knowledge
Interventions that aim to improve a variety of cognitions, based on socio-cognitive models
Based on only specific elements of socio-cognitive models
Social norm Interventions: Doesn’t work for all interventions, not a big enough change in behaviour or health.
Might work for something like smoking where the majority of people don’t smoke it doesn’t work for healthy eating as it is a too big issue.
Explain the Perkins & Craig, 2006, J Alcohol Studies study
Intervention to correct perceptions of alcohol consumption and binge drinking in student athletes
Results:
30% reduction in alcohol misuse – frequent personal use, high quantity drinking, high peak blood alcohol concentrations, negative consequences of drinking.
Explain the Thomas et al, 2017 study.
Intervention to state perceptions of vegetable consumption by other diners
- 3-7% increase in purchase of meals containing vegetables.