Lecture 3 Flashcards
1
Q
What is the purpose of a good design?
A
• Connect with the user’s sensibilities
2
Q
What are some elements of design?
A
- Colour
- Texture
- Imagery and Iconography
- Scale
- Depth and Dimension
- Animation
- Variability
- Typography
3
Q
What are some purposes of color in a design?
A
- appeals to emotions
- conveys meaning
- helps create associations
- can direct a user through a layout
4
Q
Why use texture in a design?
A
• Texture is used to enhance a design • e.g., tactile experience • Intentional or not, every design has texture • e.g., type, images, illustrations
5
Q
Why us imagery and iconography?
A
• Users do not read, they scan • The choice of imagery and iconography should be deliberate • i.e., add to the brand or the message • Images can increase the file size
6
Q
What is the purpose of scale in design?
A
• Scale creates a clear hierarchy of elements • A relative design element • Small elements should be included in the layout to achieve a dynamic feeling of scale
7
Q
What is the purpose of using depth and dimension?
A
• Adds visual interest and draws a user into a design • Gives a more tactile experience • Adds an element of realism • Ways to create depth • Overlapping elements • Adding colour gradient • Adding shadows
8
Q
Why use variability in design?
A
• Ability to change elements design based on: • Sections • Content • Easiest/fastest way to change a site • For example, based on type of user • e.g., students and faculty • Gives the user the impression of a fresh and current site
9
Q
What are the implications of Typography in design?
A
• Has the biggest impact on the success/failure of a site • Characteristics • Readability • Legibility
10
Q
What are some characteristics of typography?
A
• Readability • Attract the reader • Convey meaning through form not just content • Legibility • Understanding of a message • Influenced by font, font size, letter spacing, line height, line length, colour, background
