Lecture 2 - The World of e-Business Flashcards Preview
Electronic commerce
The buying and sellign of information, products and services via the Internet and the World Wide Web
Types of e-Commerce
- Business to Consumer (Bol.com, Ryanair, Booking.com, Netflix etc.)
o E-commerce between organizations and individual consumers - Business to Business (e-Business) (Alibaba)
o E-commerce between businesses
o Accounts for a much larger portion of e-commerce than business to consumer - Business to administration
o The accounting part a company needs to do with stakeholders and government (e.g. tax) - Consumer to administration
o Same as B2A but on the consumer side
Electronic Business
The conduct of transactions by means of electronic communications networks (e.g., via the Internet and/or possibly private network) end-to-end. It’s about servicing customers & collaborating with business partners, distributors and suppliers to respond with flexibility and speed to customer demands and market opportunities (less advertising, more rational way of working)
Internet-based e-Business
Publicly accessible network to reach the widest possible number of trading partners
Purposes of e-Business
- Collaborative product development
o Apple partnered with Garmin for maps - Collaborative planning, forecasting and replenishment
o Share information of supply and demand to have less inventory and more just-in-time - Procurement and order management
o Split an order and collaborate with your partners - Operations and logistics.
o Organize the movement and shipment of products
What are the ingredients of an e-Business solution?
Customers, CRM, Web selling, Financa/auditing/management control, ordering, purchasing, production, delivery, supply chain, e-markets, distributors, suppliers, partners, stakeholders
Roles of e-Business
o Manage multiple selling channels.
o Ability to take multiple types of orders from customers.
o Ability to differentiate and customize products and services from other suppliers.
o Ability to adapt and grow the e-Business without dramatic technology changes, organizational restructurings, business processes or radical new investments.
Empower suppliers and buyers & enable suppliers of all sizes!
Requirements for e-Business
- Identify/measure quantifiable business objectives (KPIs)
- Ensure organizational/operational flexibility (skilled capacity)
- Re-think entire company supply chains (mindset and capabilities)
- Transform the company to a process-centric one
o Define business processes - Understand (cyber)security requirements
- Align business organizations with a flexible IT architecture
- Establish ubiquity within standards
o Efficient process management
o Efficient enterprise integration technology
Advantages of e-Business
- Improved operational efficiency and productivity.
- Reduction in operating costs and costs of goods and services.
- Improved competitive position.
- Penetration into new markets through new channels.
- Harmonization and standardization of processes (to be able to recompose later).
- Improved relationships with suppliers and improved customer service
Inhibitors of e-Business
- Management/Strategy Issues
o Lack of a clearly defined e-Business strategy/vision
o Organizational changes required by e-Business
o Management attitudes and organizational inflexibility - Cost/Financing
o Costs of implementation of e-Business (keep in control)
o Calculating the Return on Investment (ROI) - Insufficient security & trust
- Legal issues
- Technology Concerns
o Limited interoperability as most existing applications depend on proprietary solutions which do not interoperate.