Lecture 2 : The Evolution Of Traditional To New Media

Question 1

It is a theory that believes technology is a steering factor in how a society develops its structures and values

Answer 1

Technological Determinism

Question 2

People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through printing press)

Answer 2

Industrial Age

Question 3

People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.

Answer 3

P re-Industrial Age

Question 4

The invention of the transistor ushered in the ________________ age?

Answer 4

Electronic Age

Question 5

People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.

Answer 5

Electronic Age

Question 6

The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized.

Answer 6

Information Age

Question 7

The interconnection via the Internet of computer devices embedded in everyday objects, enabling them to send and receive data

Answer 7

Internet of things

Question 8

What are the 5 functions of communication and media?

Answer 8

**1. Inform the citizens of what is happening.
2. Educate the Audience
3.Provide a platform for public discourse
4. “Watchdog” Role of Journalism
5. Channel for Advocacy for Political Viewpoints

Question 9

In immediacy, traditional media is often delayed by press times. Most are made beforehand and is scheduled to release at specific times. (True or False)

Answer 9

True

Question 10

New media often has a targeted audience and traditional media generally caters to a wider audience poo. Ads and Information floating on social media is guided by demographics and geography.

Answer 10

Range

Question 11

New media is more immediate
(True or False)

Answer 11

True

Question 12

Traditional media places are more final. Once it was released, the story sticks for a while.
(True or False)

Answer 12

True

Question 13

Because of the dynamic aspects of New media, publishers have more control to the publishing time and details of a post.
(True or False)

Answer 13

True

Question 14

This media posts can be retracted quite easily. There is no much delay once it happens.

Answer 14

New Media

Question 15

It is usually involves two-way communication.

Answer 15

New Media

Question 16

This media pieces are often thought about ahead of time. There is no way to control the opinion/messages of the viewers, though

Answer 16

Traditional

Question 17

This media is one-way.

Answer 17

Traditional Media

Question 18

It views prevalent among the general public.

Answer 18

Public Opinion

Question 19

Meaning and Significance

Answer 19

Educate the Audience

Question 20

Monitoring Function

Answer 20

Inform citizens of what is happening

Question 21

This is the era when books were started to be manufactured through printing press.

Answer 21

Industrial Age

Question 22

He is a Canadian theorist who provide an explanation as to how media evolved through technological determinism.

Answer 22

Marshall McLuhan

Question 23

This era have the most alive and full of energy communication because they don’t have words, so they have to act or shout for them to understand each other,.

Answer 23

Pre-Industrial Age

Question 24

Which of the following is NOT a characteristic of New Media?

a. It is more interactive.
b. Users are more involved.
c. It integrates all the aspects of old media.
d. Concentrated on a particular “domain skill”

Answer 24

d. Concentrated on a particular “domain skill”

Question 25

oshua and Thea started a thread on how to fight against Malnutrition to celebrate the Nutrition month this July. What functions of media did they utilized in that situation?
a. Inform citizens of what is happening
b. Channel for advocacy for political viewpoint
c. Provide a platform for public discourse
d. “Watchdog” role of journalism

Answer 25

c. Provide a platform for public discourse

Question 26

Ms. Reyes is searching for a way to teach her students on the “ Principle of Electromagnetism” but she finds it difficult to demonstrate. Instead of explaining she showed the video of an episode from Sineskwela. What function of media was used in this situation?

a. To educate the audience
b. To inform the citizen of what is happening
c. To provide a platform for public discourse
d. To be a channel for advocacy for political viewpoints.

Answer 26

a. To educate the audience

Question 27

What type of media is a blog?

Answer 27

New Media

Question 28

A period characterized by the dominance of the electric media.

Answer 28

Electronic Age

Question 29

This theory postulates that technology is the force that shapes society.

Answer 29

Technological Determinism

Question 30

In the early period, education was expensive but with the discovery of ________, education became available to everyone.
a. Students
b. Teachers
c. Books
d. Printing

Answer 30

d. Printing