Lecture 2: Attention Flashcards

1
Q

• The Meaning of “Attention”

A

Brain’s ability to self-regulate input from the environment (a lot of sensory experience which we are not processing, we select and prioritise)

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2
Q

two types of attentions

A
  1. Sustained Attention (Alertness)
    > Related to psychological arousal (continuum from drowsy, inattentive to alert, attentive)
    > Problem of vigilance: performance declines over a long watch (radar operators, quality control inspectors, etc.)
    II. Selective Attention (this subject)
    > Limited in the number of stimuli we can process
    > Attend to one stimulus at the expense of others
    > People as limited capacity systems: don’t treat all stimuli equally
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3
Q

What is the Cocktail Party Problem?

A
  • How do we follow a conversation in a crowded environment?
  • Can “pick out” one conversation from background while excluding others
  • “Picking out:” processes take sound energy at ear, translate to understanding
  • Translation is selective (stimuli not all treated equally - not just loudness or volume based)
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4
Q

What did Cherry study? How?

A

what happens to unattended messages?

Dichotic Listening - Two passage of continuous speech to each ear using stereo

Shadowing - repeating the passage out loud as it occurs to ensure that people are attending to the attended channel

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5
Q

What were Cherry’s findings?

A
  • Shadow Message 1, then ask about contents of Message 2
  • Unattended Channel: No memory for unattended message
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6
Q

Did people process anything of the unattended channel in Cherry’s studies?

A
  • NO
    • Switch from English to German
  • YES
    • Switch from male to female
    • Switch from voice to 400 cps pure tone
  • Something queer
    • Reversed speech
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7
Q

What happends to unattended message?

A

> Only superficial (physical) features perceived - (things distinguishing voice, non-voice, or male, female)
> Semantic content not analysed (language, meaning)

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8
Q

What can cognitive processes be divided into?

A

Preattentive processes

> run off automatically, stimulas dirven, sensory physical features processed preattentively (regardless of whether we are attending or not)

Focal attention (required for meaning)

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9
Q

• How did Cherry study how We Select the Attended Message? (how do we solve the cocktail party problem?)

A
  • by using Binaural presentation (Cherry): both ears receive both messages, same voice, differ only in content
  • Requires a shadowing task
  • Very difficult! Requires shadowing for ~20 trials to be become reasonably accurate at the message
  • lose - the ability to locate the sound in space (by using phase differences in arrival times at ear)
  • therefore - conclusion - we select an attended message by locating the sound in space or distinguishing features (such as male vs female voice)
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10
Q

what are Criticism of Cherry?

A
  • Interested in what’s perceived, Cherry looked at what’s remembered
  • Confounds perception and memory
  • May be perceived then forgotten?
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11
Q

explain the filter theory by Broadbent 1958.

A
  • Attention acts as a filter to select stimuli for futher processing
  • Meaning from sound is extracted in limited capacity channel
  • Filter precedes channel, protects it from overload
  • All stimuli stored briefly in short term store (STS) - in between senses and selective filter
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12
Q

What is the short term store?

A

> Raw acoustic trace, decays quickly if not selected

> similar to echoic memory

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13
Q

Why did Broadbent agrue that the short term store is critical to the operation of the filter?

A

Split-span expirment

People recall more digits if they do it ear-by-ear rather than temporally because the STS memory trace is trasient and decays quickly (<.5s) and switches in filter takes time - Ear-by-ear recall needs 1 filter switch, 5 switches needed to follow temporal order (STS trace decays)

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14
Q

what are the conclusions of filter theory?

A
  1. Attentional selection based on simple physical features (location in space, voice, etc.)
  2. Simple physical features extracted preattentively (don’t require access to limited capacity channel)
  3. Meaning requires access to limited capacity channel, only extracted if stimulus is attended
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15
Q

How did filter theory fail?

A

“Dear Aunt Jane” experiment (Gray & Wedderburn, 1960)

> Split-span experiment with meaningful material

L ear: Dear Three Jane

R ear: Six Aunt Five

The preferred recall order was Dear Aunt Jane and Six Three Five –> follows sematic context not presentation ear (not as in Broadbant’s experiment ear-by-ear to minimise switches)

Filter theory says shouldn’t be able to do this, because the filter acts before any meaning is extracted (how can filter change the read out strategy?)

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16
Q

Another experiment which falsified Filter theory?

A

Moray (1959)

  • Shadow message 1 with participant’s name embedded in the unattended challenge
  • Person’s own name often detected on unattended channel
  • Selection based on meaning not consistent with idea that meaning only extracted on the attended channel
17
Q

What is the early vs. late selection debate?

A

Disagreement about location and properties of filter

18
Q

What is early selection theory? Who proposed it?

A

Treisman Attenuation Model

> The filter is placed between sensory analysis and signal on unattended channels are attenuated (partly blocked) - however there is partial semantic activation

> the filter is biased by context and message salience and highly salient stimuli (name) or semantically related material (Dear aunt Jane) gets through the filter and shifts attention

19
Q

What is evidence for early selection?

A

In two experiments Treisman and Geffen (1967) and Treisman and Riley (1969) - embedded the word “tap” in both channels (and asked to detect) to remove the memory and attention confound. In one experiment it was in the same voice, in one experiment in a different voice.

> same voice - % detections higher on shadowed channel, but not zero on unattended channel. Consistent with filter that attenuates stimuli instead of blocking them

> in different voice ** - % detections same on shadowed and non-shadowed channel. Consistent with preattentive processing of simple acoustic features (voice** differences), focal attention (limited capacity channel) needed for meaning

20
Q

What is a criticism of early selection?

A

Requires an intelligent, complex filter - Needs to respond to semantic context, distinguish related from unrelated stimuli. If the sits before the semantic system - how is it able to do this?

21
Q

How does late selection theory differ from early selection theory?

A

> Both agree that recognition needs (a) encoding (b) access to LTM

> LS: All stimuli access the LTM but not this is not sufficient for awareness

> ES: activation = awareness

> LS: Need to pass the filter for awareness.

22
Q

What does the Late selection theory propose?

A

Norman 1968

> Memory system (stored knowledge) activated by:

—- Sensory analysis (pre-attentively) - stimulus driven = bottom up (not enough of awareness)

—- Selection by pertinence (relevance to task), cognitively directed, needed for awareness = top down

> need both kinds of activation to get through the filter, otherwise decays

23
Q

What is the evidence for late selection theory?

A

Representation in semantic can be done without consciousness awareness

McKay (1973) - Shadowing message contained sentences with ambiguous words e.g. bank. The Ignore channel had words which clarified the ambiguous work e.g. river or money. Then did sentence recognition task. Recognition biased by previous unattended channel - therefore semantic activation

Von Wright et al (1975) - Classically condition GSR (galvanic skin response) to target words (e.g. banana) and in then presented target words and related category words on the Ignore channel (e.g. banana, peach). All semantically related words produced the GSR. Semantic activation in the absence of attention.