Lecture 2

Question 1

Craig’s 7 traditions of communications (metamodel)

Answer 1

Rhetorical, Semiotic, Cybernetic, Phenomenological, Sociopsychological, Sociocultural, Critical Theory

Question 2

Rethorical tradition

Answer 2

Communication as artful public speech focused on persuasion

Question 3

Semiotic tradition

Answer 3

Communication as the process of sharing meaning through signs

Question 4

Cybernetic Tradition

Answer 4

Communication as a functional process of information transmission, focusing on systems and their malfunctions

Question 5

Phenomenological Tradition

Answer 5

Communication as a conscious, subjective experience of interpreting the world

Question 6

Sociopsychological Tradition

Answer 6

Communication as behavioural interaction with psychological causes and effects, often studied quantitatively

Question 7

Sociocultural Tradition

Answer 7

Communication as the creation and enactment of social reality, influenced by language and cultural patterns

Question 8

Critical Theory Tradition

Answer 8

Communication as a mean to reproduce or critically question dominant power structures

Question 9

Human-Machine Communication (HMC)

Answer 9

Creation of meaning between humans and machines, where technology can be a communicator (subject)

Question 10

HMC examples

Answer 10

• Digital assistance/AI (Siri, ChatGPT, Alexa, Nest)
• Algorithms
• Search engines

Question 11

Components I HMC

Answer 11

Subjects, Messages, technologies, Medium

Question 12

Subject (HMC)

Answer 12

Participants in HMI; human users and machines

Question 13

Messages (HMC)

Answer 13

Informations exchanges between humans and machines (commands, feedback, data etc)

Question 14

technologies (HMC)

Answer 14

Tools, software and systems that enable HMI

Question 15

Medium (HMC)

Answer 15

Channel or platform through which the interaction occurs (touchscreens, voice commands, interfaces etc.)