Lecture 2

Question 1

One-for-all production method

Answer 1

mass production standart for all

Question 2

One-for-each production method

Answer 2

Individualized customized production for individual needs

Question 3

Segment-based marketing

Answer 3

different semi-personalized products for different target groups

Question 4

Segmentation meaning

Answer 4

grouping of customers with similar needs by focuing on those differences that are relevant for targeting and ignoring those differences that are irrelevant

Question 5

Strategic segmentation meaning

Answer 5

grouping customers based on value the company can create and capture

Question 6

Strategic targeting meaning

Answer 6

selecting one or more segments to serve by tailoring the offering to customer needs

Question 7

Tactical segmentation meaning

Answer 7

grouping customers based on their demographics and behavior

Question 8

Tactical targeting meaning

Answer 8

laying out the channels to be used to communicate and deliver the offering to strategically viable customers

Question 9

Exclusivity meaning

Answer 9

customers within the segment are different from customers within other segments

Question 10

Comprehensiveness means that..

Answer 10

segments cover the entire market

Question 11

Targeting by:

Answer 11

Target compatibility

Target attractiveness