Lecture 2

Question 1

What is noise?

Answer 1

Noise is an important element of the communication process.
During the transmission of a message they may be distortion or interruption where they is distortion the intended message may be misinterpreted leading to ineffective communication.

Question 2

List 4 examples of noise

Answer 2

Talking on the telephone during a commercial on television
Driving and listening to the radio
Being annoyed by ads appearing
Scanning the newspaper for articles to read

Question 3

How important is the marketing communication process?

Answer 3

To ensure that every audience encounters a consistent message and that the message cuts through noise and clutter.