Lecture 1_ Management-Research Relationship, Key Researchers Tasks & How to approach the BSc. Project-2 Flashcards

1
Q

Why should research be considered in management studies?

A

Research allows managers to make better decisions by acquiring information, alternative to intuition, experience or advice.

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2
Q

What is a research question example for declining sales?

A

Which customer group is buying less?

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3
Q

What is a research question example for high employee turnover?

A

Which factors drive employee loyalty?

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4
Q

What is the first step in going from a business problem to a research question?

A

Formulate a knowledge question.

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5
Q

What are the five steps to develop a research question?

A
  1. Formulate a knowledge question
  2. Collect existing knowledge
  3. Collect new data
  4. Analyze and interpret the data
  5. Formulate an answer to the question
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6
Q

What does the acronym TES(C)O stand for in scientific reasoning?

A

Theory, Expectations, Studies, Observations.

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7
Q

What is inductive reasoning?

A

Observing general phenomena and deriving a generalization from specific instances.

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8
Q

What is deductive reasoning?

A

Starting from general statements to reach a specific conclusion.

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9
Q

What is abductive reasoning?

A

Alternating between theorizing and testing based on specific and general interactions.

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10
Q

What does being ‘critical’ in research mean?

A

It involves identifying stronger and weaker parts, comparing literature, and reflecting on biases and ethics.

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11
Q

What is typically a managerial problem?

A

A performance problem in the business that is part of a mess of interrelated issues.

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12
Q

What types of knowledge can research questions seek to create?

A
  1. Descriptive knowledge
  2. Explanatory knowledge
  3. Predictive knowledge
  4. Prescriptive knowledge
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13
Q

What is the difference between primary and secondary data?

A

Primary data is new and collected by the researcher; secondary data is pre-existing and already collected.

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14
Q

What is qualitative data?

A

Data represented by words and pictures, gathered through interviews or observations.

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15
Q

What is quantitative data?

A

Data represented by numbers, gathered through counting or measuring.

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16
Q

What is the difference between empirical and simulated data?

A

Empirical data is real data; simulated data is based on models used to understand how the real world works.

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17
Q

What are the four types of research approaches?

A
  1. Exploratory/Descriptive
  2. Theory-building
  3. Theory-testing
  4. Decision science
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18
Q

What is the output of exploratory research?

A

Description of a phenomenon or process.

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19
Q

What is the output of theory-testing research?

A

Proof and quantification of relationships between established variables.

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20
Q

What is the output of decision science research?

A

Better decisions, techniques, algorithms, or models for optimization.

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21
Q

What is a CIMO statement?

A

A structured recommendation format: ‘From this research we learn that in Context C, if you do Intervention I, the Mechanism M will help to achieve Outcome O.’

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22
Q

What does it mean that data IS NOT knowledge?

A

Data is unprocessed; knowledge results from processing and analyzing data.

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23
Q

What is the main focus of the review of evidence step in research?

A

Systematic search for relevant literature and critical synthesis.

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24
Q

What is the importance of research design?

A

It ensures consistency between research objective, questions, and type.

25
What types of data are likely involved in exploratory research?
Both qualitative and quantitative data.
26
What kind of knowledge does theory-building research aim to generate?
Explanatory knowledge.
27
What is the role of recommendations in research outcomes?
To support decision-making based on research findings.
28
Why is research important for managers?
It helps managers make decisions based on experience, intuition, or data.
29
What are the basic steps in research?
* Formulating a knowledge question * Collecting existing knowledge * Gathering new data * Analyzing and interpreting findings * Formulating an answer
30
What is the difference between business problems and research questions?
Business problems are practical issues, while research questions are knowledge questions derived from business problems.
31
What are the three types of scientific reasoning?
* Inductive Reasoning * Deductive Reasoning * Abductive Reasoning
32
What does inductive reasoning involve?
Observations leading to generalization, used for theory building.
33
What does deductive reasoning involve?
Premises leading to a logical conclusion, used for theory testing.
34
What is abductive reasoning?
Combining observations and theory for the best possible explanation, used for theory modification.
35
What is the research cycle?
A cyclical process that emphasizes critical reflection at all stages.
36
What is typically identified as a managerial problem?
A performance problem.
37
What types of research questions exist?
* Descriptive: How things are * Explanatory: Why things are that way * Predictive: How things will be * Prescriptive: How things should be done
38
What is a systematic literature review?
A review using academic and professional sources to gather evidence.
39
What are the types of research designs?
* Exploratory * Theory-Building * Theory-Testing * Decision Science
40
What distinguishes primary data from secondary data?
Primary data is newly collected, while secondary data is pre-existing.
41
What is the difference between qualitative and quantitative data?
* Qualitative: Words, images, narratives * Quantitative: Numerical, statistical
42
What is exploratory research used for?
Used when the problem is new or unclear.
43
What does theory-building research aim to achieve?
It aims to understand relationships between components.
44
What is the purpose of theory-testing research?
To test established theories using hypotheses.
45
What does decision science research develop?
Tools or algorithms for decision-making.
46
What is a construct?
A theoretical concept that may be abstract and not directly measurable.
47
What is a variable?
Observable and measurable concepts, the operationalized form of constructs.
48
What defines a hypothesis?
A testable statement about the relationship between variables.
49
What is a theory?
It explains the relationships between constructs observed or approximated in the empirical world.
50
What is the importance of research ethics?
It involves following moral principles to protect participants and the integrity of the study.
51
What is informed consent?
Participants must be fully aware of the research purpose, procedures, risks, and their right to withdraw.
52
What should researchers ensure regarding confidentiality?
Protect participant data and ensure privacy.
53
What ethical consideration must be taken to avoid harm?
Studies should not cause physical, psychological, or social harm to participants.
54
What is the ethical approval process?
Research proposals must undergo ethical review by ethics committees.
55
What is the role of voluntary participation in research ethics?
Participants must not feel pressured to take part.
56
What is the ethical issue regarding deception in research?
Deception should be avoided unless absolutely necessary and justified.
57
What must researchers avoid in data analysis and reporting?
Data manipulation or misrepresentation.
58
What is considered unethical in research?
Plagiarism and selective reporting.
59
What additional ethical measures are needed in business research?
Balancing organizational interests with participant rights.