Lecture 1_ Management-Research Relationship, Key Researchers Tasks & How to approach the BSc. Project-2 Flashcards
Why should research be considered in management studies?
Research allows managers to make better decisions by acquiring information, alternative to intuition, experience or advice.
What is a research question example for declining sales?
Which customer group is buying less?
What is a research question example for high employee turnover?
Which factors drive employee loyalty?
What is the first step in going from a business problem to a research question?
Formulate a knowledge question.
What are the five steps to develop a research question?
- Formulate a knowledge question
- Collect existing knowledge
- Collect new data
- Analyze and interpret the data
- Formulate an answer to the question
What does the acronym TES(C)O stand for in scientific reasoning?
Theory, Expectations, Studies, Observations.
What is inductive reasoning?
Observing general phenomena and deriving a generalization from specific instances.
What is deductive reasoning?
Starting from general statements to reach a specific conclusion.
What is abductive reasoning?
Alternating between theorizing and testing based on specific and general interactions.
What does being ‘critical’ in research mean?
It involves identifying stronger and weaker parts, comparing literature, and reflecting on biases and ethics.
What is typically a managerial problem?
A performance problem in the business that is part of a mess of interrelated issues.
What types of knowledge can research questions seek to create?
- Descriptive knowledge
- Explanatory knowledge
- Predictive knowledge
- Prescriptive knowledge
What is the difference between primary and secondary data?
Primary data is new and collected by the researcher; secondary data is pre-existing and already collected.
What is qualitative data?
Data represented by words and pictures, gathered through interviews or observations.
What is quantitative data?
Data represented by numbers, gathered through counting or measuring.
What is the difference between empirical and simulated data?
Empirical data is real data; simulated data is based on models used to understand how the real world works.
What are the four types of research approaches?
- Exploratory/Descriptive
- Theory-building
- Theory-testing
- Decision science
What is the output of exploratory research?
Description of a phenomenon or process.
What is the output of theory-testing research?
Proof and quantification of relationships between established variables.
What is the output of decision science research?
Better decisions, techniques, algorithms, or models for optimization.
What is a CIMO statement?
A structured recommendation format: ‘From this research we learn that in Context C, if you do Intervention I, the Mechanism M will help to achieve Outcome O.’
What does it mean that data IS NOT knowledge?
Data is unprocessed; knowledge results from processing and analyzing data.
What is the main focus of the review of evidence step in research?
Systematic search for relevant literature and critical synthesis.
What is the importance of research design?
It ensures consistency between research objective, questions, and type.