Lecture 17 - Qualitative data analysis 1 - Coding

Question 1

What are the different approaches to coding? (Braun & Clark + Gioia et al)

Answer 1

Thematic analysis (Braun & Clarke) 
The Gioia method (Gioia et al)

Question 2

Explain thematic analysis (Braun and Clark)

Answer 2

A method for identifying, analyzing and reporting patterns (themes) in the data.

Organizes and describes the data in rich detail

Interprets various aspects of the patterns identified

Question 3

What are the 6 phases of an thematic analysis? (Braun & Clark)

Answer 3

1. Familiarzing yourself with your dat a
2. Generating initial
3. Searching for themes
4. Reviewing themes
5. Defining and naming themes
6. Producing the report

Question 4

Explain inductive coding? (Linneberg, 2019)

Answer 4

Can be seen as a bottom up strategy in which you start by developing codes which generate the themes.

You develop codes based on the data (participants) rather than from the researcher

Question 5

Explain deductive coding? (Linneberg, 2019)

Answer 5

In here you have already determined your codes before you read through your data. Therefore, you analyse the data and try to assign it to the predefined codes.

You are working with a set of predefined list of codes.

Question 6

Explain how codes go from codes to theory (Saldana, 2009)

Answer 6

Can be explained by using the model from Saldana, 2009

Codes > category > Themes/concepts > Theory

Question 7

Explain Gioia’s inductive approach (Gioia et al)

Answer 7

The method try to induce rigor and systematic processes into an inductive research. So that new concepts and linkages can occur

Two cycles of coding

First you do open coding in which you select relevant segments of data. Typically there will be a high number of codes

Second cycle is axial & selective coding. In here you develop categories and ideas about linkages between categories, develop concepts. Also you involve theory and previous research. This will generate a data structure.

Question 8

What are the advantage of coding? (Linneberg))

Answer 8

It acquire deep, comprehensive and thorough insights into your data
> makes you revisit all aspects of the data

Make the data easily accessible and retrievable

Sorting and structuring you data

Ensuring validity
> ensuring that the questions asked are the questions that have been answered.

Giving a voice to one’s participants.

Question 9

What are the critics of coding? (Linneberg, 2019)

Answer 9

Breaking data into bits
> Loss of holism, dynamism and complexity

Subjective nature of the coding process

Unsure that the findings from the coding process are valid and relevant

The coder is subjective and therefore the codes chosen can be subjectively chosen