Lecture 13: doing economic psychology Flashcards
preference reversal
people prefer different things based on means of measure
study with a probability bet or a dollar bet.
- people choose the Pbet more often, but when asked how much they are willing to pay they offer more for the dollar bet.
P-bet is with high probability, $-bet is with high amount of money
Sarah Lichtenstein and Paul Slovic
the first people to write an article about different ways to rate utility in the utility theory
- choosing
- having people say how much they are willing to pay
- rate attractiveness.
utility theory says you should get the same outcome no matter how you measure it.
David Grether and Charles Plott
economists that wrote an article trying to discredit the work of the pbet studies. they had theories about why preference reversal wasn’t true
- used unsophisticated subjects (psychology students, but were not sure)
- experminters were psychologists and subjects would think they were being decieved (but there was no decieving in the study)
their replication showed the same results
economists comments on psychological work
as specified by Thaler
- if the stakes are large enough people will get it right
- in the real world people will learn to get it richt
- in the aggregate errors will cancel out
- in markets, arbitrage and competition will eliminate the effects of irrational agents
- where is the theory?
- economic theory has done well so far and if it is not broken why fix it?
thalers two false statements
- rational models are useless
- all behavior is rational
the truth is somewhere in the middle
George Lowenstein
- experimental economy doesn’t care about external validity. they strip context, but that is what drives our decisions.
- repetition: the idea that we make the same decision everyday, but there is no transfer of learning
- there is no methodology course in most economic studies
so there is no external or internal validity
behavioral economist
in commentary article on experimental economy
decieving and incentives in psychology
psychologists use more deception, because
- they want to study behavior in the context and deception has the goal to make the experiment like everyday life
- incentives are used by economics to make the experiments like everyday life, so they are the same, but psychologists study non-monetary incentives and therefore use deception.
Colin Camere
article about where economists and psychologists drifted apart
- mathemathical
- experimental
psychologists focus on behavior and not assumptions (f-twist)
kahneman; things that surprised him in economic theory with a psychological perspective
- assumption of selfishness: so much evidence we aren’t selfish
- no getting away from the rational model
- unchanging tastes and the carrier of utility
pessimistic about the future of closing the gap, because the strong interest in the rational model.
Toolbox of behavioral change
- regulation: bans and restriction: often not thought out carefully and needs to benefit majority
- incentives: taxes, fines, grants; powerfull, but little known about these
- information, education and persuasion; oftesn doesn’t work
- nudges and choice architecture: influencing behavior
what determines what tool you can use
- is enforcement feasible and cost effective
- is freedom of choice important
- what is the possible response from the market
- what are the potential outcomes of the policy