Lecture 13

Question 1

Techniques for Innovation

Answer 1

Brainstorming
Storyboarding
Mind Mapping
Excursion Method
Produce Improvement method
Osborn’s Checklist
Scenario Planning
TRIZ
Stage Gate

Question 2

Types of Innovation

Answer 2

Group A
- involve incremental tweaking of existing products

Group B
- based on analogy

Group C
- wild ideas

Question 3

Concept Map

Answer 3

• place any idea on a map and then group them into different groups

Question 4

Model for Inventive-Ideation

Answer 4

5 topics of structure:
- Change: distort or adjust
- Copy: associate or random
- Combine: add or rearrange
- Separate: re-move or segment
- Convert: Transform or other-uses

Question 5

Innovation Pipeline

Answer 5

Start with lot of ideas
Check them against the concept
Experiment
Pilot or make more of product
Launch product

Question 6

Innovation Funnel

Answer 6

Idea Development
Discovery
Scoping
Build Business Case
Development
Testing and Validation
Launch

Question 7

Disruptive Innovation

Answer 7

• a new technology meets an undeserved need
• technology and needs-driven
• produced by outsiders and entrepreneurs, not by market leaders

Question 8

Primary Principles of Disruptive Innovation

Answer 8

• offers a different, new package of performance attributes that are only valued by niche consumers and have distinct disadvantages
• performance attributes that existing consumers value improve at rapid rates that new technology invade those established markets
• Starts with a niche product for a small population of underserved consumers until allow of the disadvantages are removed and the mainstream rapidly accept it and the technology becomes great.

EXAMPLE: Fitbit

Question 9

Disruptive Products

Answer 9

• they spin off new a new company to introduce these new technology niches
• this is simpler and they topple industry leaders