Lecture 10 Flashcards

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1
Q

Why develop new food products?

A
  • new innovation
  • prodcut life cycle
  • loss of market value
  • consumer demands
  • niche markey
  • competion trends
  • new technology
  • government legislation and regulations
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2
Q

What are the aspects of new food product development?

A
  1. growth: line extensions (oreo making bite size version), new products, packaging
  2. productivity: reduce cost, formulas, procedures, packages
  3. improve quality: to be more compitive
  4. brand maintance: confromance, meeting requirments, sustainlibility
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3
Q

What are the emerging consumer trend preferences in terms of:
1. demographics
2. convience
3. enviormental stewardshop
4. desire for info

A
  1. shifting demographic to an aginng population, millenials who have a bigger budget for healthy food, baby boomer, ethinic diversity through immigration
  2. imediate consumption, ready to eat, single portions
  3. prduction, food waste reduction, local
  4. want to be more healthing, personal choices, values, desire for clear lables
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4
Q

What are the pressures in the marketplace?

A
  1. sustainability: food supplu, demand, enviromental impact
  2. assurance standars: more regulated, private standars
  3. traceability, data management
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5
Q

In what areas are innovated ingredients needed and why?

A
  • want more nutrional profile, fortification, sumplemenys in food
  • less food addtives, sweetners, less colors
  • replacement ingredtants: sodium, trans-fat replacements and alternitive protiens
  • adding value ingredients like novel fibers, antiozidants, proand prebiobtics
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6
Q

What are the emerging technologies?

A
  • biotechnology: genteically engirned food
  • nanotech: food processing/perserving
  • packaging
  • applied technologies like 3d printing
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7
Q

What is the general life cycle of a product?

A

development—>intro—>growth—>maturity—>decline

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8
Q

What are some considerations to make before begining to develop a product?

A
  • is there a need for this product?
  • is the market ready for this product?
  • is the market already full of this products?
  • will it make money
  • are tehre enough ingredients?
  • what is the cost?
  • is it feasible to make this bigger?
  • are there standards to be followed?
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9
Q

What are the steps of new product development and what must be done?

A
  1. concept design and idea creation
  2. prelimanry product screening
  3. food product developemtn
  4. product scale up and testing
  5. prodcut launch and comerlization
    - a timline must be defined for each stage and each stage has a milesetone that must be reached to move to the next
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10
Q

Define step one of food product development: main idea, descision, deliverables and outcomes.

A
  • define product ideas
  • decision: should we invest in a small working team for feasability study?
  • deliverables: evualtion of ideas/concept for techinca; feasbility befpre validation
  • outcome: clear picture of capability of company, idea of market and consumer tragest, idea of contraints, many product ideas
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11
Q

define step 2 (preliminary product screening): main idea, decision, deliverables

A
  • study reduces ideas down
  • decision: should we mobilize resources to start developing selected product?
  • deliverables: translate validated product ideas in clear product specifications
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12
Q

Define step 3 (product develpment): general idea, decision, deliverables.

A
  • development of around 5% of products identified from screening and then requires multiple tests and desicions on packaging, sensory,practicality, ingredient interactions
  • decision: should we advance and scale up?
  • deliverables: product development according to specifications, validation processes,prepare for scale up
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13
Q

Define step 3 (scale up): main idea, decision, deliverables.

A
  • makes sure product works in large scale prodcution
  • decision: shpuld we proceed with comerical manufacturing of this product?
  • deliverables: validations of solutions developed on a comercal scale and transition to distrubtion
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