Lecture 1: Introduction to operations management Flashcards

1
Q

Whats the difference between Operations Management (OM) and Supply Chain Management (SCM)?

A
  • OM typically refers to processes within a single firm.
  • SCM refers to processes and exchanges across multiple firms.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Why does OM matter?

A
  • OM involves the greatest portion of a company’s employees and capital assets (typically 70-80%)
  • Operational decisions have strong financial, social/ethical and ecological implications and also determine the day-to-day service level at the customer end.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Draw the Input-Transformation-Output model and define what is a process.

A
  • A process is the sequence of operations and involved events, taking up time, space, expertise or other resources, which lead/(should lead) to the production of some outcome.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What does the “management” in “operations management” entail?

A
  1. The design of the transformation process
  2. The provision of resources (planning)
  3. The allocation of resources to tasks (scheduling)
  4. The control (measurement) and improvement of the transformation process
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are the internal and external objectives for operations management?

A
  • Internal objetives:“Shareholder value”
    • 100% effective use of resources
    • Minimal operating expenses: zero defects, zero stock.
  • External objectives:
    • Quality: doing things right, to a standard
    • Speed: time to satisfy order
    • Dependability: reliable delivery when promised
    • Flexibility: ability to change what is delivered
    • Cost: price competitiveness
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the different costs involved in processing?

A
  • Cost of inventory
    • Cost of capital & warehousing
    • Cost of handling, quality implications, obsolescence
  • Cost of production
    • Cost of inventory is a function of production batch sizes
    • Cost of machines, labour
    • Opportunity cost of set-ups
  • Costs of logistics & distribution
    • Cost of transportation, depending on frequency
  • Cost of sales
    • Opportunity cost of lost sales
  • Cost of making a sale (interface to marketing…)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Explain the customer value equation.

A

Value = Performance/Cost

  • Performance is a function of:
    • Quality: doing things right, to a standard
    • Speed/Dependability: reliability/speed of delivery
    • Flexibility: ability to change (volume, product mix, design)
  • Firms differentiated by their trade-off across these performance objectives.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What features do high quality companies tend to demonstrate?

A
  • Superior product features
  • Excellent customer service
  • Consistent delivery
  • Process quality - error free delivery
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are features of a flexible company?

A
  • Company environment changes rapidly -> company must accommodate change by being flexible.
  • Easily customize product/service to meet specific requirements of a customer.
    • Ability to ramp capacity up and down to match market demands.
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are parts that a company can change to be flexible?

A
  • Associated with an operations ability to change
    • The product and services it brings to the market
    • The mix of products and services it produces at any one time
    • The volume of products and services it produces
    • The delivery time of its products and services
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Explain what flexibility means in 1) an automobile plant 2) a hospital.

A
  • Automobile Plant
    • Introducing new models
    • Range of options/model mix
    • The ability to adjust the number of vehicles manufactured
    • The ability to alter manufacturing priorities and reschedule
  • A hospital
    • Introducing new treatments
    • A wide variety/mix of treatments
    • The ability to adjust the number of patients treated
    • The ability to reschedule appointments
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Explain the difference between order winners from order qualifiers.

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Explain what performance frontiers are.

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are the two types of key operating decisions? Explain them.

A
  • Structural - long term decisions relating to the delivery process, and the flow of goods and services.
    • Location
    • Capacity
    • Technology
    • Vertical Integration
  • Infrastructural - short term decisions related to planning and control systems of operations
    • Workforce
    • Quality Management
    • Organization Structure
    • Policies/Procedures
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Explain the 4V’s

A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What does the trade-off between production volume and product variety define?

A
  • Defines types of job design required
  • Defines necessary tools and technology
  • Defines cost structure
  • Defines relationship with suppliers
  • Establishes customer expectatios - cheap or customised.
17
Q

Draw a graph (x: Volume, y: Variety) to illustrate the different manufacturing process types.

A
18
Q

Explain/illustrate the four different types of manufacturers ( x: Majority of costs, y: Majority of revenues).

A
  • Service-led producers who provide customers with services based on a significant production capability
  • Product manufacturers who focus on generating value through production
  • Service manufacturers who have little or no production and generate value from services which are based around a product
  • System integrators who control the channel to customers and manage an external production network
19
Q

Explain the difference between pure good and pure service manufacturers.

A
  • Pure Goods
    • Tangible
    • Can be stored
    • Production precedes consumption
    • Low customer contact
    • Can be transported
    • Quality is evident
  • Pure Services
    • Intangible
    • Cannot be stored
    • Production and consumption are simultaneous
    • High customer contact
    • Cannot be transported
    • Quality difficult to judge
20
Q

Draw a graph showing a range of different industrie/businesses that are between pure products and pure services.

A
21
Q

Draw Schmenner’s Service Process Matrix (x: Degree of customisation, y: Labour intensity)

A