Lecture 1-6 Flashcards
What is the point size for the leading?
+2
How many characters are in a single column of a text?
66
What are the problems with justification?
rivers & gullies
What does rhythm use?
vertical & horizontal movement
What should rhythm have?
a pattern
What is the overall darkness and lightness?
color
What can be great impact on alignment?
vertical & horizontal movement
In alignment, what is the easiest way for people to read?
left-to-right, top-to-bottom
Left-alignment with sidebars, lists, & high content is an example of?
ragged-edge alignment
What is smooth text in alignment?
balanced ragged edge
What counts the number of characters including spaces on a single line (it defines the width of a column)?
line length
What is the minimum characters for line length?
40
What is the maximum characters for line length?
85-90
What solves problems?
Design
What allows you to understand how designs are processed?
Visual Hierarchy
What must you maintain throughout a design?
Consistency
What is the golden ratio in a design?
Devine Proportions
Dividing an image into nine parts is called?
Rule of Third
What are the portions left empty?
White Space
What is the expression of a typeface?
Font
What is the visual design of letter forms?
Typeface
It was used for tally marks to count the number of sheeps (ex. “wedge shaped”, “symbols for 5 and 10”)?
Cuneiform
What conveys meaning through a pictorial resemblance to physical objects?
Pictograph
A graphic symbol that represents an idea or concept?
Ideogram
A spoken language that had 24 consonants and was difficult to read for Egyptians?
Hieroglyphics
The concept that an image can represent a sound is?
Rebus Principle
The first alphabet created to represent a spoken language for a culture?
Phoenician Alphabet
What’s measured from baseline to baseline? (Hint” 12/14pt.)
Leading
It’s an effective way of incorporating asymmetry and visual interest?
Diagonal Text
Why are Grids important?
organization/structure
readability/communication
aesthetics
status/visibility
What is a very short line usually one word, or the end of a hyphenated word at the end of a paragraph or column? (Hint: Leaves too much white space)
Widow
What is a single word or very short line, except it appears at the beginning of a column or a page? (Hint: results in poor horizontal alignment at the top of the column or page)
Orphan
What is used to link two or more words or fragments together?
Hyphen
It is the width of the lowercase n and used to connect values in a range (Hint: 1:30–4:10PM)
En dash
It is the width of the lowercase m and used to indicate a change in tone (Hint: can be similar to how brackets or commas are used within a sentence.
Em dash
It’s known as smart quotes or curly quotes
Quotation marks
It resembles a #9 that is possessive and create contractions
Apostrophe
It resembles the #6 and quotations within
quotations
Single opening quotation
These will also break if placed at the end of a line.
Ellipsis glyph
It should be used for measurements (also known as a straight quote)
Measurement marks
What utilize imagery and visuals that convey a abstract representation of a company?
iconic/symbolic
Is a personified character that represents the company.
mascot
What incorporates the company/brand name into a unique style type?
wordmark/logotype
What has both a wordmark and a logotype? (Hint: iconic/symbolic & wordmark/logotype)
combination marks
A symbol that can be used as part of a combination mark/independently. (Hint: In web design it’s as a favicon)
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