Lecture 1 Flashcards
What do sociologists do?
sociologists seek to contribute and enhance knowlege about the social world
Research Methods
a systematic process of inquiry applied to learning about the social world
- the goal is “to construct a defensible version of reality”
Twin Pillars of Science
Logic and observation
What must scientists do?
gather information about facts that is organized and intentional usually follows a set of predetermined steps
- use scientific assertions: must make sense and be supported by empirical information
What is the research process?
- specify the research question
- review scientific literature
- propose a theory and state a hypothesis
- select a research design
- collect data
- analyze the data and draw conclusions
- disseminate results
Quantitative methods
results in data can be represented and condensed into numbers
- aggregate, compare and summerize data
- survey research focus = most quantitative method
Qualitative method
ways of collecting data that yields results such as words, or text
- gain in depth understanding of a relatively small number of cases
- potential for greater richness in meaning than qualified data
- complementary with quanititative
What is basic “pure” research?
sometimes researchers are motivated to conduct research simply because they happen to be curious about a topic
What is applied research?
refers to sociology that is conducted for some purpose beyond or in addition to a researchers interests in a topic
- find solutions to problems or discover ways of living more effectively
- might involve research for a client
What is evaluation research?
often used to test the effectiveness of a social policy or a program
Goal of sociological research
aims to find patterns of regularity in social life
Selective Observation
noticing only social patterns that one has experienced directly pr wishes to find
- issue: confirmation bias(seek to recall information that supports your existing views)
Overgeneralization
assuming that broad social patterns exist based on very limited observation or purely off of “vibes”
Variable
a characteristic or measure of a social phenomenon that can take different values
Independent Variable
is one that causes another