Lecture 1 Flashcards
The role of food scientist/TECHNLOGIST
- Foster the use of technologies in the food industry for food safety and security (society needs new products and technologies)
- Ensure that foods comply with requirements for consumer safety
- Ensure that foods comply with food laws and regulations and be updated with such regulations
What there is a need to improve food technology?
🞑 The need to feed 9 billion people by 2050
🞑 Ensure sustainability of agriculture/food production
🞑 Ensure food is nutritionally adequate and safe to consume
🞑 Improve the quality profile of food (nutrition, structure, flavor, shelf-life etc.)
What place does food and beverage industry has in Canadian economy
2nd
Food and beverage industry accounds to __% of total manufacturing sales and __% of national GDP
¨It accounts for 17% of total manufacturing sales
¨It accounts for 2% of the national Gross Domestic Product (GDP)
What are top 9 from highest to lowest types of food manufacturers in canada
- Meat
- Dairy
- Bakeries
- Beverage
- Grain
- Animal food
- F&G and specialty food
- Seafood
- Sugar and confectionary
How food quality is measured
When this definition will not work?
¨measured using objective indices related to the nutritional, microbiological, or physicochemical characteristics of the food or in terms of the opinions of designated experts.
¨However, when food quality is defined in terms of degree of excellence
none of these measures serve as adequate indices of food quality.
Why food quality from the consumer side is subjective?
¨consumer-based perceptual/evaluative construct that is relative to person, place and time and that is subject to the same influences of context and expectations as are other perceptual/evaluative phenomena
How quality of the product is created when it is synonymous to excellence or superiority?
quality image created by marketing
From this viewpoint quality is loosely related to a comparison of product characteristics
When quality image of the product is created by marketing what type of approach of viewing the product this is?
Judgemental or transcendent
How quality is defined form product-based view
Quality is defined as a function of a specific, measurable variable, reflected in quantitative differences and often associated with price: higher price for better product.
What is quality in user-based definition
¨The user-based definition of quality reflects the consumer’s wishes.
¨Quality ‘lies in the eyes of the beholder’.
¨Consumers have specific wants or needs and those products that best meet their preferences are those that they view as having the highest quality.
What is value based quality of the product?
¨The value-based criteria, is related to the price of the product.
🞑 From this point of view, a product that offers greater usefulness or satisfaction at a comparable price.
What is quality from the manufacturing side?
¨The manufacturing-based quality is described as the desirable outcome of engineering and manufacturing practice, or conformation to specifications
¨These specifications include targets with tolerances, as specified by the designers of products and services.
¨Using the annotation function, put a green check box on the quality attributes featured on this package (more than one) (Judgement, product-based, user and manufacturing based)
¨Judgement: superior quality product because
🞑 It is all natural
🞑 Freeze dried
🞑 Non-GMO
¨Product based:
🞑 The crispiness
🞑 Composition
🞑 Nutritional quality
🞑 Food safety
¨User based: price vs (perceived) quality
¨Manufacturing based: number of deformed units, six sigma etc.
A consumer prefers to buy a bag of 4L (6.97$) 3.25% milk over a pack of 2L (3.90$) from the same manufacturer. This behaviour is an example of …… view of quality.
Value-based