Lecture 0-Introduction to MARK 458

Question 1

what is another name for the food industry

Answer 1

the agri-food system

Question 2

What does the value chain/complex system of the agri-food system consist of?

Answer 2

1. inputs
2. producers
3. processors/transformers
4. distributors
5. wholesalers
6. retailers
7. food-service operators

Question 3

Name other actors in the agri-food system?

Answer 3

1. brokers, importers and transporters
2. industry councils and marketing boards
3. governments and regulatory agencies
4. non-state
5. suppliers and other professionals
6. universities, schools and research institues and centres

Question 4

What is a grocerant?

Answer 4

Grocery store turned into a restaurant

Question 5

Name an example of a grocerant?

Answer 5

1. Whole Foods

Question 6

The thug of War for consumers food dollar is also known as?

Answer 6

Share of stomach

Question 7

The thug a war for consumers food dollar is between what two categories?

Answer 7

1. At home

2. Away from home

Question 8

At home food is

Answer 8

food prepared at home by the consumer, regardless of where it’s consumed

Question 9

Away from home food is

Answer 9

food purchased in a prepared state, regardless of where it is consumed

Question 10

What is another way of saying food away from home?

Answer 10

FAFH

Question 11

What percentage of consumers think that better meal choices can be found at supermarkets than at quick service restaurants?

Answer 11

87%