Leckeier Flashcards
ship
send goods by any form of transport to a distant place
call-centre operative
person who works in an office where large numbers of telephone calls, especially from customers, are handled for an organisation
customer care
protection and service provided to customers
frontline staff
employees with direct contact with customers
outsourcing
the practice of a company paying to have part of its work done by another company
asset
something valuable belonging to a person or organisation which can be used for the payment of debts
cross-selling
suggestion that customers buy additional or related accessories or products during or just after their primary purchase
profit margin
profit that can be made in a business or sale after costs have been subtracted
profitability
capacity to make a profit
undervalue
consider someone or something as less valuable or important than they really are
enhance
improve the quality, amount or strength of something
advertising campaign
organised programme of advertisements, usually concerning promoting a certain product or brand
banner ad
form of advertising on the World Wide Web which involves putting a wide and short, or tall and narrow advert on an interesting web page
brand awareness
knowledge of a particular make of product
classified ad/advertisement
small advertisement placed in a newspaper by a person wishing to buy or sell something, offer or get employment, etc.
customer loyalty
when a customer favours a certain brand or company over others (the company sometimes offers financial or other rewards for this favouritism)
point-of-sale display
visual presentation for promotional purposes at the place where goods are sold
sample
group of people or things that is chosen out of a larger number and is questioned or tested in order to obtain information about the larger group
barcode
small rectangular pattern of thick and thin black lines of magnetic ink printed on an item, or on its container, so that its details can be read by and recorded on a computer system
exposure
experience of something
scanner
device for reading information into a computer system
target audience
particular group at which advertising is aimed
survey
examination of opinions, behaviour, etc., made by asking people questions
customise
make or change something according to the buyer’s or user’s needs
purchase
something that you buy
sponsored link
text-based advertisement which describes an advertiser’s website and the products and services offered
account for
form the total of something
brochure
type of small magazine that contains pictures and information on a product or a company
e-sale
sales transaction performed digitally, usually over the Internet
over-the-counter sale
ordinary sales transaction in a shop
recession
period when the economy of a country is not successful and conditions for business are bad
rocket
rise extremely quickly
screen out
filter out/remove
showroom
large shop in which people are encouraged to look at the goods that are on sale before buying them
search engine
computer program which finds information on the Internet by looking for words which you have typed in
corporate catering service
business of providing food service to businesses (usually at a remote site)
life insurance
system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named, usually a member of your family, when you die
machine tool
mechanically operated tool for cutting or shaping wood, metals, etc.
source
get something from a particular place
time-share holiday home
when people buy a holiday home together which each person can use for a different part of the year
pop-up box (also pop-up ad/pop-up)
form of online advertising on the World Wide Web when certain websites open a new window to display advertisements
shop around
compare the price and quality of the same or a similar item in different shops before you decide which one to buy
take (someone) for a ride
deceive or cheat (someone)
direct response advertising
form of advertising designed to obtain a direct response between the viewer and the advertiser: the customer responds to the marketer directly
camaraderie
feeling of friendliness towards people with whom you work or share an experience
competitive
competitive prices, services, etc. are as good as, or better than, other prices, services, etc.
field
area of activity or interest
lay off
stop employing (someone), sometimes temporarily, because there is no money to pay them or because there is no work for them
outperform
do well in a particular job or activity compared to others of a similar type
peer group
people who are approximately the same age as you and come from a similar social group
underpaid
paid less than the market rate
adversarial
involving opposition or disagreement
approach
way of considering something
assembly
process of putting together the parts of a machine or structure
assembly line
line of machines and workers in a factory which a product moves along while it is being built or produced. Each machine or worker performs a particular job, which must be completed before the product moves to the next position in the line
cipher
a person or group of people without power, but used by others for their own purposes, or someone who is not important
impact
powerful effect that something, especially something new, has on a situation or person
reward
something given in exchange for good behaviour or good work, etc.
subcontractor
person or company that does part of a job which another person or company is responsible for
transactional
in a way that is a direct business exchange
peak
reach the highest, strongest or best point, value or level of skill
trend
general development or change in a situation or in the way that people are behaving
absenteeism
employees not being at work when they should be
sabotage
intentional damage to machines, buildings, etc.
shop-floor worker
worker in a factory (the factory is the shop floor)
union (also trade union)
organisation that represents the people who work in a particular industry, protects their rights, and discusses their pay and working conditions with employers
white-collar worker
person who works in an office or at a professional job, rather than one who works with their hands
work–life balance
amount of time you spend at work compared with your free time
across the board
happening or having an effect on people at every level and in every area
perk
advantage or benefit given to an employee in addition to their salary, e.g. private health care or a company car
sick leave
absence from work because of illness
surveillance
the careful watching of a person or place
blue-collar worker
worker who does unskilled work rather than office work
freelancer
worker who does particular pieces of work for different organisations, rather than working all the time for a single organisation
knowledge worker
person whose work requires specialist knowledge
self-employed
not working for an employer but finding work for yourself or having your own business
semi-skilled
having or needing only a small amount of training
temp
person employed to work for a short period, especially in an office, while another person is absent or when there is extra work
union rep
worker elected by workers in a factory or business to represent them in discussions with management
downsize
if you downsize a company or organisation, you make it smaller by reducing the number of people working for it, and if it downsizes, it becomes smaller in this way
place a premium on
especially value
technophobe
person who dislikes or fears new technology teleworking(p 88) the activity of working at home, while communicating with your office by telephone, fax or computer
flexible working
working without strict times for starting and finishing
home working
working at home, while communicating with your office by telephone, fax or computer
job sharing
doing part of a job with someone else, so that each person works part-time
career break
period in which a person decides to leave their job temporarily
career continuity
ability to continue your professional career
overtime
extra payment for working beyond the usual time
cut of the profits
share in the profits
loss adjuster
person who works for an insurance company and decides how much money should be paid out in each case of something having been damaged or lost
going rate
standard rate of payment for a particular job
stockbroker
person or company that buys and sells stocks and shares for other people
buoyant
healthy and strong
labour intensive
needing a lot of workers
natural wastage
reduction in the number of people who work for an organisation which is achieved by not replacing those people who leave
voluntary redundancy scheme
arrangement when a company needs to reduce its workforce and some employees choose to be made redundant (because they have found another job or would like to stop working)
excess production capacity
ability of a factory to produce more than it actually does
glitch
small problem or fault that prevents something from working well
hire and fire
employ and dismiss
lead time
time needed to design and develop a new product
product-led
activities are determined by the requirements of the product (as opposed to customer-led or marketing-led)
retool
change or replace machinery in a factory
stockpile
build up a large store of goods which have not been sold yet
symposium
occasion at which people who have great knowledge of a particular subject meet in order to discuss a matter of interest
incentive payment
financial reward to stimulate action from staff or customers
churn out
produce large amounts of something quickly, usually of low quality
downside
disadvantage of a situation
gadget
small device or machine with a particular purpose
manufacturing base
all the companies producing goods in a country or region
shift
sell
vagaries
any of a set of unusual or unexpected events or changes that have an effect on someone
corporate social responsibility (CSR)
proposal that organisations should be obliged to make decisions based not only on financial/economic factors but also on the social and environmental consequences of their activities
discharge a debt
pay a debt completely
ethics pl
a system of accepted beliefs which control behaviour, especially such a system based on morals
faulty
not perfectly made or not working correctly
advocate
person who supports an idea (or product)
benefits
things such as medical insurance that employees receive in addition to money
better off
richer
knock-on effect
when an event or situation has a knock-on effect, it indirectly causes other events or situations
premise
idea or theory on which a statement or action is based
progressive
encouraging change in the way that things are done
recycle
collect and treat rubbish in order to produce useful materials which can be used again
regulation
official rule
stakeholder
person such as an employee, customer or citizen who is involved with an organisation and therefore has an interest in its success
unethical
not morally acceptable
break even
make neither a loss nor a profit doing business
economic downturn
reduction in a country’s financial activity
pursuit
when you try to achieve a plan, activity, or situation, usually over a long period of time
slip
go into a worse state, often because of lack of control or care
compliance
when people obey an order, rule or request
mandatory
describes something which must be done, or which is demanded by law
word of mouth
people telling each other how good a product is
crop
(total amount gathered of) a plant such as a grain, fruit or vegetable grown in large amounts
subsidy
money given as part of the cost of something, to help or encourage it to happen
trade tariff
tax collected by a government on goods coming into or sometimes going out of a country
acquisition
buying new companies
double-digit
number with two digits (i.e. between 10 and 99inclusive)
sustained
continuing for a long time
diverse footprint
varied area over which something is present
expertise
high level of knowledge or skill
line of business
particular kind of commercial enterprise
synergy
the combined power of a group of things when they are working together which is greater than the total power achieved by each working separately
briefing
meeting where information and instructions are given
clutch
handful
customer base
regular customers
FTSE
Financial Times Stock Exchange 100 index; the main measure of the amount by which the leading 100 shares sold on the London Stock Exchange have gone up or down in value
rate
judge the value or character of someone or something
straight talking
direct and straightforward way of communicating with others
surge
increase suddenly and greatly
quarterly
once every three months
staffing level
the numbers of employees
alignment
agreement between people who want to work together because of shared interests or aims
calibre
degree of quality or excellence of someone
leafleting
giving out leaflets to people
management reporting
monthly report(s) on financial performance produced by management for shareholders
ongoing
continuing to exist or develop, or happening at the present moment
realise
change into money by selling
supply base
range of suppliers and potential suppliers
take over
get control (of a company) by buying most of its shares
supervision
when someone watches a person or activity and makes certain that everything is done correctly, safely, etc.
