Lebov- department store

Question 1

What are the names of the stores

Answer 1

Kleins, Macy’s, Saks

Question 2

What store is for lower class

Answer 2

Kleins

Question 3

What store is accommodated for middle class

Answer 3

Macy’s

Question 4

What letter for Lebov focus on

Answer 4

“R” of “fourth floor”

Question 5

True of false. Did he make them repeat the phrase “fourth floor”

Answer 5

True

Question 6

What was Lebov looking for
(Hint: m)

Answer 6

Modification

Question 7

What store has the most modification when asked to repeat it

Answer 7

Macy’s

Question 8

What store maintained standard American

Answer 8

Saks

Question 9

What store remained vernacular?

Answer 9

Klein

Question 10

Why did Klein stay vernacular?

Answer 10

To not alienate lower class customers, who are the demographic to the store

Question 11

Why would Saks remain standard American?

Answer 11

To maintain status of it being a high standard store and the quality

Question 12

Why was there are a large shift in Macy’s modification

Answer 12

There is a large range of classes in the middle class store

Question 13

How many employees modified the way they spoke? (Percentage)

Answer 13

77%