Learning Sequence 12 Micro Flashcards
Price elasticity of demand
Measures the responsiveness of demand given a change in price
Price elastic (demand )
%change in demand is greater than %change in price
Price Inelastic (demand)
%change in demand is less than %change in price
Determinants of price elasticity of demand
Number of substitutes, - the more substitutes the more elastic demand is
necessity/luxury, - people require it no matter what, inelastic, won’t change in response
addictiveness, - inelastic as it does not change in response to price, got to have it
time, - gives more opportunity to find another alternative, elastic
proportion of income - greater income spent, the more elastic it is
S N L A T P
snl at this point
Number of Substitutes
The more substitutes there are, the more elastic the demand will be, as if there are more substitutes, that means the consumers have alot of other options so the demand of other substitutes may fall or rise.
Necessity/luxury
Necessity: something we need day to day, there is no other choice but to defo buy it, demand inelastic as we neeeed to have them.
Luxury: example could be a holiday or a brand new car, this is not needed, but is a choice a consumer makes, price is elastic as some people may not buy it, demand drops, or some people may buy it, demand rises
Addictiveness
This is habitual behaviour, ie drugs, vaping, alcohol, this is what people need to do, they will buy it no matter what, so it wouldn’t matter to them if the price drops or rises, demand will still stay the same as it’s a choice they’re making.
If it’s a choice we make it’s…
Demand elastic
Time
Time gives consumers to find opportunities for alternatives. The greater the time, the more choice we have, meaning the demand is elastic
But if left to a short period of time, we need to get something quickly, the demand is inelastic bc at that point it becomes sort of a necessity
Proportion of income
If small proportion of income is being used to buy a good, the price is inelastic, as the minor change won’t deter them from buying.
But if it’s a large percentage of income, the demand will be elastic, as it is a bigger change and can affect if they want to buy it or not
How to know via percentage is elastic or inelastic
For one lined questions with percentages already given:
If demand is larger, it is price elastic
If demand is smaller it is price inelastic
If same same, it is unitary and neither
For actual working out questions:
Ped = 1 (unitary)
Ped > 1 (elastic)
Ped < 1 (inelastic)
Formula for price elasticity of demand
Percentage change in quantity demanded. / percentage ch age in price
(New-old/old *100) for both
Do it separately then put tog
Derived demand
Demand for a good or service that is a result of thr demand for another good or service
Demand for making a house makes the demand for builders rise
Effective demand
The amount of a product or service consumers are willing and able to buy
So there could be a demand for a luxury car, but the effective demand would be actually the people who are willing to buy the car and have the money to
Joint demand
When the demand for one good is directly linked to the other
If people have a high demand for printers, they’d have a high demand for ink