Learning Outcomes

Question 1

Critically reflect on the definitions of e-business and e-commerce

Answer 1

E-business encompasses all aspects of using digital technology and the internet for business processes, including buying and selling online, supply chain management, and CRM.
E-commerce is a subset of e-business, specifically referring to the buying and selling of goods and services over the internet, including B2B, B2C, C2C, or C2B transactions​​.

Question 2

Understand the concept of economies of scale:

Answer 2

Economies of unscale are driven by digital transformation, allowing small, nimble companies to compete with large firms by leveraging technology, focusing on niches, and being agile and innovative​​.

Question 3

Outline the key components of the internet (the structure of the internet):

Answer 3

The internet’s key components include interconnected computers and servers worldwide, routers directing data traffic, servers storing and delivering content, and the physical network infrastructure​​.

Question 4

Understand the concept of net neutrality:

Answer 4

Net neutrality refers to the principle that internet service providers should enable access to all content and applications regardless of the source, without favoring or blocking particular products or websites​​.

Question 5

Understand the concept of cloud computing and its characteristics:

Answer 5

Cloud computing delivers various services through the Internet, including data storage, servers, databases, networking, and software. It offers flexibility, scalability, and cost efficiency, enabling businesses to scale infrastructure according to demand without significant capital expenditure​​.

Question 6

Understand the concept of Web 2.0 and outline its characteristics:

Answer 6

Web 2.0 technologies facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. Examples include social networking sites, blogs, wikis, video sharing sites, hosted services, and web applications​​.

Question 7

Identify the key components of business models for e-business:

Answer 7

1. Value Proposition
2. Revenue Model
3. Market Opportunity
4. Competitive Environment
5. Competitive Advantage
6. Market Strategy
7. Organizational Development
8. Management Team

Question 8

Identify different types of e-business models

Question 9

Understand the characteristics of digital business models

Question 10

Understand and identify examples of lock-in mechanisms in digital business

Question 11

Understand and identify examples of network effects in digital business

Question 12

Understand the concepts of disintermediation and reintermediation

Question 13

Understand the pros and cons of a multi-sided platform model in a retail context

Question 14

Understand the concept of show rooming and omni-channel retailing

Question 15

Understand the drivers behind the emergence of the sharing economy

Question 16

Understand design issues related to sharing economy platforms

Question 17

Identify the variations within the sharing economy model

Question 18

Reflect on the broad implications of sharing economy phenomenon

Question 19

Describe and reflect on the changing models of consumer behaviour

Question 20

Identify and reflect on online advertising strategies

Question 21

Identify and reflect on the effectiveness of web analytics and online marketing

Question 22

Explain and provide examples of online social network platforms

Question 23

Identify the business value of online communities

Question 24

Identify the security threats an e-commerce system can be subject to

Question 25

Understand the information assurance model and how it can be used to assess e-commerce security concerns

Question 26

Explain the attributes, benefits and drivers of m-commerce

Question 26

Understand the development and potential of e-payment systems

Question 27

Understand the potential of AI for m-commerce

Question 28

Explain and compare technologies used in supply chain management