Learning Objective 7 - Chapter 9 (2 marks) Flashcards
what are the 5 frequently used ratios?
- Profitability ratio
- Productivity ratio
- Liquidity ratio
- Actiity (or Turnover ratio)
- Gearing ratio
what iare those most interested in a company want to do?:
- Analyse performance of a company in the past
- Draw conclusions from this past performance about what action should be taken now or in the future.
what are profitability ratios useful for?
This is one of the most important measures of a companies success ad its viability.
what are the main three types of profitability ratio?
Gross profit ratio
Net profit ratio
Return on capital employed
what does a decrease in the gross profit ratio usually indicate?
- Greater competition in the market causing lower selling prices and lower gross profit or an increase in the cost of purchases
what does an increase in the gross profit ratio usually indicate?
That the company is in a position to exploit the market and charge higher prices for its products, or that it is abe to source its purchases at a lower cost.
how do you calculate a gross profit ratio?
Gross Profit / Sales (revenue) x 100
How to you calculate a net profit ratio
Net profit / sales (revenue) x 100
what does the relationship between the gross profit and net profit ratios show?
This shows an indication of how well a company is managing its business expenses
if the net profit has decreased over time and the gross profit has remained the same, what might this indicate?
A lack of control over expenses
what is the reason for the multiplication of 100 when looking at ratios?
To express the figure as a percentage rather than a fraction
what does the net profit ratio show?
this shows how effective the management is i.e if it increases over time, or is high compared to competitors, it is often a sign of a skilled management, or vice versa, sign the company might have increasing overheads to cope with a future expansion
what is the calculation for the return on capital employed ratio?
Profit before interest charges and tax / (share capital + reserves + borrowings) x 100
what is a return on capital employed ratio?
This enables investors to see if an insurer is making money for them and make comparisons between companies. It is essentially to show the relationship of profits and capital employed; giving an indication of how effectively resources are financed and used.
regarding return on capital employed ratios, what are shareholders usually looking for?
At least two times the return they would get from putting their money into a low risk investment
why is the Return On Capital Employed (ROCE) an important measure?
- A low return could easily be wiped out in a recession
- When acquiring other businesses or moving into new markets, there should be a high ROCE to make it worthwhile for the capital providers.
- A persistently low ROCE in a business division may signal it is time to cut it.
what is a variation of ROCE?
Return on Equity (ROE)
what does Return On Equity (ROE) look at?
This looks at the return after tax attributable to shareholders as a ratio on equity.
what is the productivity ratio?
This ratio is a measure of production efficiency.
how is the productivity ratio calculated?
business outputs / business inputs
not to be confused with profitability as the two compare output vs input differently
How are profitability ratios and productivity ratios different?
profitability compares money value outputs vs inputs, and can be expressed either as an amount of money or as a ratio, However, productivity ratios use non monetary values, so does not use money as a measuring rod.
how can we measure the success of companies picking up debt owed to them?
They can do the calculation:
Trade receivables/debt owed to them divided by (/) sales x 365
what is the calculation that might show how much goods or services a company is purchasing on credit:
payables/creditors /(divided by) purchase x 365
The inventory/stock turnover period indicates the average number of days that inventory/stock is held?
Inventory/stock / (divided by) cost of sales x 365
what can a change in inventory / stock turnover period indicate?
A lengthening period may indicate that a company is slowing down trading or an unnecessary build up of stock/inventory
what are most bankruptcies a result of?
A lack of liquidity.
why is it that the main reason for bankruptcies is a lack of liquidity rather than lack of profitability?
Because shareholders rarely close down their company even after several years of losses, whereas the first creditor who is not paid on time will take the company to court and spring off the bankruptcy proceedings.
what are deemed liquid assets?
Assets that are either money (cash) or can be turned into money at short notice (like short-term deposits with banks, or short term securities)