Learning Aim D Flashcards
1
Q
What are the 7 p’s of marketing
A
Product, physical environment, promotion, price, process, people, place.
2
Q
Above the line marketing
A
Methods that reach a mass audience, non targeting at specific group. good at building a brand that makes customers aware.
3
Q
Examples of Above the line marketing
A
E.G: Tv adverts, Radio and Newspaper
4
Q
Below the line marketing
A
More specific, target certain groups, excellent if produce is niche. Doesn’t target the masses.
5
Q
Examples of Below the line marketing
A
E.G: Leaflets, outdoor ads, product demos, in store promotions and vehicle with promos on.
