Learning Aim D Flashcards
1
Q
List the 7 P’s of marketing
A
Product, People, Place, Process, Physical Environment, Price, Promotion.
2
Q
What is marketing?
A
The process that sport and active leisure businesses use to market their products to reach their customers and meet their needs and expectations.
3
Q
Above the line marketing
A
Methods that reach a mass audience, Non-specific not targeted at a specific customer groups, Method is good to build the brand, makes customers aware of products that a business is selling.
4
Q
Examples of Above the Line advertising
A
TV adverts, Radio adverts, Magazines and newspaper full page ads.
5
Q
Below the line marketing
A
More specific advertising, targets particular customer group, Excellent method if the product is very niche, Doesn’t target the masses!
