Learning Aim A (unit 22)

Question 1

private businesses

Answer 1

sole trader, partnership, private limited company, public limited company, cooperative

Question 2

public businesses

Answer 2

public corporation, local authority

Question 3

voluntary sector

Answer 3

charitable trust

Question 4

scope of business activities

Answer 4

local, national, international, multi-national

Question 5

size of businesses

Answer 5

micro - up to 9 staff
small - 10-49 staff
medium - 50-249 staff
large - 250+ staff

Question 6

private sector aims

Answer 6

make profit, break even, survival, growth, market leadership

Question 7

public sector aims

Answer 7

cost control, value for money, service quality, meeting government standards

Question 8

voluntary sector aims

Answer 8

supporting communities

Question 9

objectives

Answer 9

S - specific
M - measurable
A - achievable
R - relevant
T - time
B - bound

Question 10

ways to promote participation

Answer 10

health and fitness programmes
water based activities
educational school programmes
sports programmes
gym programmes
swimming pool programmes
programmes to enable demand
programmes to serve specific groups

Question 11

services

Answer 11

instruction, therapeutic, customer service

Question 12

additional facilities

Answer 12

refreshments, car parking, changing areas, lockers, creche

Question 13

demographic

Answer 13

age classification, gender, ethnic minority, disability, socio-economic groups

Question 14

purpose

Answer 14

in specific sport/activity, recreational, weight loss, personal image, health maintenance, training for performance

Question 15

meeting the needs of a customer

Answer 15

staffing, provision, legal requirements

Question 16

internal

Answer 16

managers, employees, owners, shareholders

Question 17

external

Answer 17

suppliers, competitors, creditors, customers, government agencies and department

Question 18

relevant laws, legislation and safeguarding

Answer 18

equality and diversity legislation
safeguarding
data protection
health and safety legislation
employment legislation

Question 19

7 P’s of marketing

Answer 19

PRODUCT, PROMOTION, PLACE, PRICE, PEOPLE, PROCESS, PHYSICAL ENVIRONMENT