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Business > Learning Aim A - Promotion > Flashcards

Learning Aim A - Promotion Flashcards

1
Q

What the message in advertisement

A

What the business wants their audience to know

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2
Q

What’s the medium in advertisement

A

How the business presents the message

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3
Q

5 elements of promotional mix

A

Advertising
Direct marketing
Personal selling
Public relations
Sales promotion

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4
Q

Advertising examples (promotional mix)

A

Moving image, print, ambient, audio

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5
Q

Direct marketing examples (promotional mix)

A

Leaflets, telemarketing

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6
Q

Personal selling examples (promotional mix)

A

Face to face, email, web conferencing

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7
Q

Public relations examples (promotional mix)

A

Sponsorship, exhibitions

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8
Q

Sales promotion examples (promotional mix)

A

Coupons, buy one get one free, discounts

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9
Q

Advertisement advantage and disadvantage

A

Seen by large amount of people
Costs a lot

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10
Q

Direct marketing advantage and disadvantage

A

Helps build customer relationship
Time consuming

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11
Q

Personal selling advantage and disadvantage

A

Helps build customer relationship
Can be time consuming and expensive

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12
Q

Public relations advantage and disadvantage

A

Improves brand image and reputation
No control over how journalists portray the business

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13
Q

Sales promotion advantage and disadvantage

A

Encourages customers to use the business
Sales revenue may decrease

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14
Q

What are the two markets a business can be in

A

Business to business
Business to customer

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15
Q

Ways a business segments their market

A

Demographic
Geographic
Psychographic
Behavioural

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16
Q

What’s demographic segmentation

A

Gender, age, ethnicity

17
Q

What’s geographic segmentation

A

Where the customer lives

18
Q

What’s psychographic segmentation

A

Attitudes, lifestyle, characteristics

19
Q

What’s behavioural segmentation

A

Customer loyalty, how often they purchase, spending choices

20
Q

Benefits of market segmentation

A

Better understanding of customer needs
Makes promotion more effective

21
Q

What influences choice of promotional mix

A

Size of enterprise
Budget
Target market
Appropriateness of product/service

Business (4 decks)

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