Learning Aim A

Question 1

private

Answer 1

sole trader, partnership, private limited company, public limited company, cooperative

Question 2

Public

Answer 2

public cooperation, local authority

Question 3

voluntary sector

Answer 3

charitable trust

Question 4

Partnership

Answer 4

two or more persons combine their assets and skills

Question 5

Private limited company

Answer 5

smaller businesses organised with shareholders who invest money to buy a share of the company

Question 6

Cooperative

Answer 6

Run by the members who share the profits equally

Question 7

objectives (SMART)

Answer 7

specific, measurable, achievable, relevant, time bound

Question 8

sizes of business(micro small medium large)

Answer 8

micro: up to 9 staf
small: 10-49 staff
medium: 50-249 staff
large: 250+ staff

Question 9

types of skate holders

Answer 9

internal, external

Question 10

internal

Answer 10

managers, employees, owners, shareholders

Question 11

types of skate holders-internal

Answer 11

managers, employees, shareholder

Question 12

types of skate holders-external

Answer 12

suppliers, competitors, customers

Question 13

services

Answer 13

instruction, therapeutic, customer services

Question 14

additional facilities

Answer 14

refreshments, car parking, changing areas

Question 15

list 3 programs to promote participation

Answer 15

health and fitness programs
water based activities
gym programs

Question 16

scope of business activities

Answer 16

local, national, international,multi-national

Question 17

what are the needs you have to meet of the customer

Answer 17

staffing, provision, legal requirements

Question 18

aims and objectives of a business-name the three sectors

Answer 18

private sector

public sector

Question 19

private sector

Answer 19

Make profit; break even; survival; growth;

market leadership

Question 20

public sector

Answer 20

cost control; value for money; service

quality; meeting government standards

Question 21

voluntary sector

Answer 21

supporting communities

Question 22

stakeholder

Answer 22

A stakeholder is someone who has an interest in a business, they
have impact the business plans, aims and objectives.

Question 23

three SPORT SERVICES

Answer 23

Instruction
Therapeutic services
Customer service

Question 24

ADDITIONAL FACILITIES(5)

Answer 24

Car parking
Refreshments
Changing areas
Creche
Lockers

Question 25

Common customer groups

Answer 25

Age
Gender
Ethnic minority grouping
Disability
Socio-economic group

Question 26

INTERNAL STAKEHOLDERS

Answer 26

• Managers
• Employees
• Owners/shareholders

Question 27

EXTERNAL STAKEHOLDERS

Answer 27

Suppliers
Competitors
Creditors
Customers
Government agencies and departments
Communities
Interest groups
Trade associations

Question 28

what are the 7 Ps of marketing

Answer 28

promotion, product, place, price, people, process, physical environment

Question 29

PRODUCT

Answer 29

Product life cycles, unique selling points (USPs) and

product range

Question 30

PRICE

Answer 30

Pricing strategies – a product is only worth what a customer is willing to pay for it.

Question 31

PROMOTION

Answer 31

The ‘promotional mix’ – a marketing term describing various promotion methods

Question 32

various promotion methods

Answer 32

• Advertising,
• Digital promotion
• Social media
• Target market
• Brand image (celebrity endorsements)
• Above the line (mass media methods e.g. TV
  advertising)
• Below the line (specific, memorable methods focused on groups of customers.

Question 33

above the line marketing

Answer 33

a marketing that is sent and targeted at a mass audience of people

Question 34

below the line marketing

Answer 34

advertising which is more targeted at a specific person

Question 35

There are three different types of sports and active leisure businesses:

Answer 35

PRIVATE
VOLUNTARY
PUBLIC