Learning Aim A Flashcards
private
sole trader, partnership, private limited company, public limited company, cooperative
Public
public cooperation, local authority
voluntary sector
charitable trust
Partnership
two or more persons combine their assets and skills
Private limited company
smaller businesses organised with shareholders who invest money to buy a share of the company
Cooperative
Run by the members who share the profits equally
objectives (SMART)
specific, measurable, achievable, relevant, time bound
sizes of business(micro small medium large)
micro: up to 9 staf
small: 10-49 staff
medium: 50-249 staff
large: 250+ staff
types of skate holders
internal, external
internal
managers, employees, owners, shareholders
types of skate holders-internal
managers, employees, shareholder
types of skate holders-external
suppliers, competitors, customers
services
instruction, therapeutic, customer services
additional facilities
refreshments, car parking, changing areas
list 3 programs to promote participation
health and fitness programs
water based activities
gym programs
scope of business activities
local, national, international,multi-national
what are the needs you have to meet of the customer
staffing, provision, legal requirements
aims and objectives of a business-name the three sectors
private sector
public sector
private sector
Make profit; break even; survival; growth;
market leadership
public sector
cost control; value for money; service
quality; meeting government standards
voluntary sector
supporting communities
stakeholder
A stakeholder is someone who has an interest in a business, they
have impact the business plans, aims and objectives.
three SPORT SERVICES
Instruction
Therapeutic services
Customer service
ADDITIONAL FACILITIES(5)
Car parking Refreshments Changing areas Creche Lockers
Common customer groups
Age Gender Ethnic minority grouping Disability Socio-economic group
INTERNAL STAKEHOLDERS
- Managers
- Employees
- Owners/shareholders
EXTERNAL STAKEHOLDERS
Suppliers Competitors Creditors Customers Government agencies and departments Communities Interest groups Trade associations
what are the 7 Ps of marketing
promotion, product, place, price, people, process, physical environment
PRODUCT
Product life cycles, unique selling points (USPs) and
product range
PRICE
Pricing strategies – a product is only worth what a customer is willing to pay for it.
PROMOTION
The ‘promotional mix’ – a marketing term describing various promotion methods
various promotion methods
- Advertising,
- Digital promotion
- Social media
- Target market
- Brand image (celebrity endorsements)
- Above the line (mass media methods e.g. TV
advertising) - Below the line (specific, memorable methods focused on groups of customers.
above the line marketing
a marketing that is sent and targeted at a mass audience of people
below the line marketing
advertising which is more targeted at a specific person
There are three different types of sports and active leisure businesses:
PRIVATE
VOLUNTARY
PUBLIC
