learning aim A

Question 1

Types of sport and leisure businesses

Answer 1

private, public, voluntary

Question 2

private

Answer 2

sole trader, partnership, private limited company, public limited company, cooperative

Question 3

public

Answer 3

public corporation, local authority

Question 4

voluntary

Answer 4

charitable trust

Question 5

scope of business activities

Answer 5

local, national, international, multi-national

Question 6

size of business

Answer 6

micro- up to 9 staff
small- 10-49 staff
medium- 50-249 staff
large- more than 250 staff

Question 7

aims and objectives of a private sector business

Answer 7

make profit, break even, survival growth, market leadership

Question 8

aims and objectives of a public sector business

Answer 8

cost control, value for money, service quality, meeting government standards

Question 9

aims and objectives of a voluntary sector business

Answer 9

supporting communities

Question 10

objectives

Answer 10

SMART- specific, measurable, achievable, relevant, time bound

Question 11

what are the types of programmes that promote participation

Answer 11

health and fitness, educational, sports, gym, swimming pool, programmes to enable demand, programmes to serve specific groups

Question 12

services

Answer 12

instruction, therapeutic, customer service

Question 13

additional facilities

Answer 13

refreshments, cra parking, changing areas, lockers, creche

Question 14

customer groups

Answer 14

demographic, purpose

Question 15

demographic customer group

Answer 15

age classification, gender, ethnic minority, disability, socio-economic groups

Question 16

purpose customer group

Answer 16

in specific sport, recreational, weight loss, personal image, health maintenance, training for performance, charitable

Question 17

meets the needs of the customer

Answer 17

staffing, provision, legal requirements

Question 18

types of stakeholders

Answer 18

internal- managers, employees, owners, shareholders

external- suppliers, competitors, customers, communities, trade associations, fundraisers

Question 19

relevant laws, legalisation and safeguarding

Answer 19

equality and diversity, safeguarding, data protection, health and safety, employment

Question 20

what are the 7 p’s of marketing

Answer 20

Product
Promotion
Place
People
Process
Physical evidence
Price

Question 21

above the line

Answer 21

methods that reach a mass audience
non-specific not targeted at a specific customer group
good to build brand
make customers aware of the product or services they are offering e.g. tv adverts, radio adverts, magazine and newspapers

Question 22

below the line

Answer 22

more specific
targets particular customer group
excellent method if the product is niche
doesn’t target the masses e.g. leaflets, outdoor adverts, product demo’s, in store promotions and vehicles with promo’s on