Learning Flashcards

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1
Q

What you need to know for the Learning Topic

A

Principles of classical conditioning:

UCR;UCS

CR;CS

Extinction

Spontaneous Recovery

Generalisation

Discrimination

The contributions of Pavlov

Principles of Operant conditioning:

Thorndike’s Law of Effect

Contributions of Skinner

Behaviour shaping

Distinction between positive reinforcement, negative reinforcement and punishment

Descriptions and Evaluation of attempts to apply conditining procedures to the treament of phobias:

Flooding and systematic desensitisation

and to change unwanted behaviour:

Aversion therapy and Token Economy

Ethical implications of these attemtps

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2
Q

What is a reflex response?

Give some examples

A

Humans have a number of reflex / involuntary actions

(E.g. breathing, eye blink, knee jerk, infants involuntary sucking when something touches the roof of the mouth, yawning, startle reflex, shivering, and pupil light reflex in response to light …) These would not be examples of learning. Why not?

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3
Q

What has to happen for learning to occur?

A

In Psychology we make the distinction between

Behaviours that occur naturally versus Behaviours that have to be learned

For learning to occur there has to be change in behaviour. An activity that could not be performed previously can now be done.

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4
Q

Give a definition of Learning.

Give an example

A

Learning is a relatively permanent change in behaviour due to experience.

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5
Q

What is the definition of classical conditioning?

A

Classical conditioning:

a procedure during which an animal or person learns to associate a reflex response with a new stimulus

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6
Q

What is a definition of a Classical conditioning Schedule

Give an example

A

The procedure in classical conditioning is named the Classical conditioning schedule

Classical conditioning schedule: the steps in the procedure to condition a new response

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7
Q

Describe Pavlov’s background and how he came to begin his conditioning trials

A

One of the earliest explanations of how animals and humans learn was proposed by Pavlov (1927)

He noticed that his dog started to salivate (his mouth watered) when it heard the food buckets being brought in/ the lab assistant approaching. Think about Poppy and Fudge and ways in which they do the same

Pavlov knew that salivation is a reflex response – an automatic response that should occur when food is in the mouth. So why was the dog’s mouth watering?

Pavlov realised that the dogs had learnt to salivate to a new event – the sound of the food buckets / footsteps. Fascinated, he decided to study whether dogs could learn to salivate to other events. So …… he started an experiment.

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8
Q

Pavlov’s first trial

A

Pavlov

In his trials over the next few days he –

Rang a bell for a few seconds then fed his dog

Then he measured the amount of saliva the dog produced

Rang a bell for a few seconds then didn’t feed his dog

Then he measured the amount of saliva the dog produced

Results:

= He discovered that the same amount of saliva was produce with no food than with food.

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9
Q

Define Unconditioned Stimulus (UCS)

A

Unconditioned Stimulus (UCS):

The stimulus that produces a reflex response

Such as the food for Pavlov’s dog

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10
Q

Define Unconditioned Response

A

Unconditioned Response (UCR)

The reflex response to an unconditioned stimulus

Such as Pavlov’s dog’s salivation

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11
Q

Define Conditioned Stimulus (CS)

A

Conditioned Stimulus (CS)

A new stimulus presented with the UCS

Such as the bell in Pavlov’s experiment

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12
Q

Define Conditioned Response (CR)

A

Conditioned Response (CR)

The response that is learnt; it now occurs when the CS is presented

Such as Pavlov’s dog’s salivation

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13
Q

What is a definition of Extinction?

A

Extinction

A conditioned response dies out

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14
Q

Explain how Pavlov found out about extinction

A

Further trials

Pavlov then tried other procedures to investigate e.g.

How long the learning would last.

He discovered that if he continued to ring the bell without giving the dog any food, after a short time the dog would no longer salivate. He called this

Extinction

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15
Q

What is a definition of Spontaneous Recovery?

A

Spontaneous recovery

A conditioned response that has disappeared suddenly appears again

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16
Q

Explain how Pavlov found out about Spontaneous recovery

A

In his second lot of trials after a short period during which no bell had been rung, Pavlov would suddenly ring the bell and the dog would immediately salivate again. He called this response Spontaneous recovery.

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17
Q

What is a definition of Discrimination?

A

Discrimination

(with reference to conditioning) the conditioned response is only produced when a specific stimulus is presented

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18
Q

Explain how Pavlov found out about Discrimination.

A

Finally he learned he could STOP generalisation by:

Ringing a number of bells of different tones, but only presenting food when ONE particular bell was rung.

The dog stopped salivating at all the other bells and only salivated when the bell that had been reinforced by food was rung.

Pavlov said this was

Discrimination

Because the dog had learned to narrow its response to a particular stimulus (that one particular bell sound).

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19
Q

What is a definition of Generalisation?

A

Generalisation

The conditioned response is produced when a similar stimulus to the original conditioned stimulus is presented

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20
Q

Explain how Pavlov found out about Generalisation

A

In another series of trials Pavlov found that if he changed the tone of the bell the dog would still salivate.

He said this was

Generalisation

Because the dog was widening its learned response, the CR (conditioned response) to a similar conditioned stimulus (CS), i.e. a new bell sound.

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21
Q

Describe the study by Watson and Rayner about conditioning fear.

A

Aim:

To see if the emotional response of fear could be conditioned in a human being

Method:

Albert was 11 months old.

He seemed to like a white laboratory rat and had no fear of any white furry objects.

In the conditioning trials the rat was shown to Albert and, as he reached for it, a metal bar was hit very hard with a hammer, behind Albert’s back.

This was done several times.

Results:

After seven times, when the rat was presented again, Albert screamed and tried to get away. He did this even though the bar was not hit by the hammer and there was no loud noise.

Albert also screamed when he was shown a Santa Claus mask and a fur coat.

Conclusion:

Watson and Rayner showed that fear responses could be learnt and even very young children can learn in the way suggested by classical conditioning. It also indicates generalisation as Albert widened his learned response (to white furry coats and masks).

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22
Q

Evaluate the Study by Watson and Raynor about conditioning fear.

A

Weaknesses:

This was not a very ethical thing to do to a small child. Code of Ethics – do no harm.

This study only involved one child and maybe the researchers needed more evidence that fear can be learnt this way.

Strength:

However the study certainly seems to fit with what you might already know about any phobia you have. It has intuitive appeal [fits with our experience].

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23
Q

What is Thorndike’s Law of Effect?

A

Thorndike proposed a hypothesis:

If a certain response has pleasant consequences, it is more likely than other response to occur in the same circumstances.

This became known as the Law of Effect

DEFINITION of Law of Effect:

Behaviours that are followed by rewards are usually repeated; those that are punished are not usually repeated.

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24
Q

DEFINITION of Law of Effect:

A

Behaviours that are followed by rewards are usually repeated; those that are punished are not usually repeated.

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25
Q

What is Thorndike’s experiment / trial?

A

Aim:

Thorndike investigated the effect of consequences on learned behaviour during his studies of the problem-solving abilities of animals.

Method:

Thorndike designed a puzzle box and placed a cat in it.

The cat had the task of escaping from the box.

Inside the box there was loop of string attached to a latch.

When the string was pulled, the latch would lift and the door would open.

Results

Thorndike showed that a cat that was placed in a puzzle box would learn to pull a string to escape from the box.

When it was first placed in the puzzle box, the cat moved around the box and by accident the string would be pulled and the latch would be lifted.

This would happen each time the cat was placed in the box.

However after about 20 trials, Thorndike noticed that the cat began to escape very quickly.

Each time the cat returned to the cage there was less time before it opened the latch and escaped again.

Conclusion:

He suggested that the cat had learnt to escape from the box by trial and error learning. It was the pleasant consequences (escape) that encouraged the cat to pull the string rather than produce any other behaviour.

The cat had learnt to associate pressing the lever with getting food ( a pleasant consequence)

26
Q

Define operant conditioning

A

Operant conditioning:

Learning due to the consequences of behaviour, through positive reinforcement or negative reinforcement

27
Q

Describe Skinner’s trails – the famous Skinner box

A

He would place a hungry rat in the box.

The rat would produce a variety of actions such as sniffing, exploring and grooming.

By accident it would press the lever and a pellet of food would immediately drop into the food tray.

POSITIVE REINFORCEMENT

Every time the lever was repressed the behaviour of the ‘lever pressing’ was positively reinforced by a food pellet.

Sometimes there would be an electric shock through the floor of the Skinner box.

When the rat pressed the lever the shock would switch off.

NEGATIVE REINFORCEMENT

28
Q

Define Positive reinforcement

A

A reward or pleasant consequence that increases the likelihood that a behaviour or action will be repeated.

29
Q

Give an example of Positive reinforcement

A

Parents often use positive reinforcement to encourage good behaviour. EG if a parent wants a child to tidy their bedroom they might offer sweets.

30
Q

Define Negative reinforcement

A

When an unpleasant experience is removed after a behaviour or action has been made. This increases the likelihood of that behaviour or action being repeated.

31
Q

Give an example of negative reinforcement

A

A teenager loses her phone until she tidies up her room (correct behaviour)

32
Q

What is a DEFINITION of Punishment?

A

A stimulus that weakens behaviour because it is unpleasant and we try to avoid it.

33
Q

In what way is Punishment different to negative reinforcement?

A

Punishment is quite different from reinforcement because it does not encourage the desired behaviour; it just stops one unwanted behaviour. E.G. A child, who is punished by having colouring pens taken away for writing on the wall, is very likely to find another object to scratch on the wall instead.

Punishment follows incorrect or unwanted behaviour; it does not strengthen or encourage the correct behaviour.

34
Q

What is behaviour shaping?

A

Reinforcement can be used to teach complex behaviours in animals and humans. This is called Behaviour shaping.

35
Q

Give a definition of Behaviour Shaping

A

Changing behaviour in small steps.

36
Q

Describe skinner’s trials using Behaviour Shaping

A

In this procedure the task is broken down into small steps. For a pigeon playing ping-pong, these steps might include:

Moving towards the ball

Touching the ball with its beak

Hitting the ball

Then hitting the ball toward another pigeon

The trainer reinforces the pigeon for moving towards the ball.

Next it will only get the grain when it has moved in the right direction and touched the ball.

Over the conditioning trials the behaviour is shaped so that the whole sequence is produced for one reward at the end.

37
Q

Give a DEFINITION of a Phobia

A

A persistent and irrational fear of an object, activity or situation. The typical symptoms are intense feelings of fear and anxiety to avoid the object, activity or situation.

38
Q

Explain what a Phobia is

A

A phobia is a mental illness where a person experiences extreme anxiety and fear about a particular stimulus object.

For example the outdoors (agoraphobia) or small spaces (claustrophobia).

Phobias can affect a person’s everyday life; for example they may not be able to hold down a job because they may come across their phobia. Friends and family may stop visiting because they don’t understand their problem and think they’re weird.

There are over 530 identified phobias.

39
Q

Give an example of a phobia of balloons (globophobia), illustrating how the fear response has gone wrong. Complete a Classical Conditioning Schedule to illustrate this.

A

You can see how a child might become afraid of balloons. Loud noise causes fear. When a child sees a balloon, which then pops, they are afraid because of the noise. Afterwards just seeing a balloon causes fear.

A classical conditioning schedule to show how a fear of balloons might be learnt:

Before conditioning – a reflex

Loud noise

UCS ►

Fear

UCR

During conditioning

Balloon =+ Loud noise

CS UCS►

Fear

UCR

After conditioning

Balloon

CS

Fear

CR

40
Q

What is a definition of systematic Desensitisation:

A

A treatment of phobias in which the person is taught to relax and then is gradually exposed to the feared object, activity or event

41
Q

Evaluate Systematic Desensitisation

A

This method is thought to work because it seems unlikely that humans can experience fear and relaxation at the same time. Therefore, the stimulus cannot trigger the phobic response.

It is more suitable for use with children than flooding.

Systematic desensitisation is generally successful in treating specific phobias (e.g. of an animal or an object) [Weakness] but is less so for more general phobias such as fear of open spaces (agoraphobia)

[Strength] Ethical concerns are few, because the patient plays such an active part in the structure and pace of the treatment (they are responsible for writing the hierarchy and if they feel that they aren’t completely happy with one of the stages, they don’t move onto the next one until they are comfortable. [Weakness] However this can be problematic as the treatment may take an extended period of time and the phobic may fail to complete it if they feel they are not progressing.

42
Q

What is a definition of a Hierarchy of Fears

A

A series of feared events ranked from least frightening to most frightening

43
Q

How does Systematic Desensitisation work? Outline the steps.

A

The treatment works in the following way:

The person with a phobia is taught how to relax themselves.

E.g. listening to music, breathing calmly and relaxing their muscles.

The person and the therapist construct a

Hierarchy of fears

that contains the things they are afraid of in order from

least frightening (the word ‘spider’) to

► most frightening (having a spider in my hand).

The person relaxes and then gradually works through the hierarchy of fears, relaxing after each feared event is presented.

The person only moves up the hierarchy if they have been relaxed at the previous stage.

The final stage is to be relaxed at the ‘most frightening’ event

44
Q

Give an example of the stages of systematic desensitisation for the treatment of a fear of balloons

A

How to treat a fear of balloons:

The person is taught to relax, breathing deeply and calmly

The person constructs the hierarchy of fears in stages:

The person is exposed to Stage 1 and must be completely relaxed while the word ‘balloon’ is repeated

The therapist then ‘squeaks’ a balloon out of sight of the person while the person relaxes

The therapist moves gradually through all the next stages until Stage 5 is achieved

This is no more fear of balloons, just a relaxed client

The Hierarchy of fears:

  1. the word ‘balloon’
  2. the squeaky sound of balloons being touched

3 a picture of a balloon

4 a real balloon

5 holding a balloon

45
Q

Give an example of the stages of systematic desensitisation for the treatment of a fear of spiders

A

The person with a phobia is taught how to relax themselves.

E.g. listening to music, breathing calmly and relaxing their muscles.

The person and the therapist construct a

Hierarchy of fears

that contains the things they are afraid of in order from

least frightening (the word ‘spider’) to

► most frightening (having a spider in my hand).

The person relaxes and then gradually works through the hierarchy of fears, relaxing after each feared event is presented.

The person only moves up the hierarchy if they have been relaxed at the previous stage.

The final stage is to be relaxed at the ‘most frightening’ event

The Hierachy of fears

Picture of ‘not real’ spider

Picture of real spider

Real spider close by

Touching a real spider

46
Q

What are the ethical (practical) implications of Systematic Desensitisation?

A

Systematic desensitisation is a treatment used when the therapist believes that flooding would be too stressful for the person with a phobia.

Very often children are treated with this method.

The therapist works with the person and together they decide on how quickly the person should move through the hierarchy.

The person takes an active role in the therapy and can always withdraw form a stage if they feel uncomfortable. They can then practice relaxing again.

There is no deception because the person knows exactly what is happening. As a result this is considered to be an ethical treatment for phobias.

Systematic desensitisation probably takes longer than flooding to remove a phobia but it is also an effective treatment.

Flooding is quicker than systematic desensitisation. Systematic desensitisation can cost more as there are often more sessions off therapy.

However, most therapists and their clients prefer this method of treatment. It is much less anxiety-arousing and much less stressful for the person undergoing treatment.

47
Q

What is the definition of the treatment Flooding?

A

Flooding: A treatment for phobias that involves the immediate exposure of the person to the feared object, activity or event, until there is no fear response

48
Q

Treatment of phobias

FLOODING

(Using classical conditioning)

A

In this treatment, the person is exposed repeatedly and rapidly to the thing they fear; they are flooded with thoughts and actual experiences.

This means that someone with a fear of spiders would have to

Imagine a spider and perhaps visualise one running across the floor (thoughts) and then would have a spider in their hand (actual experience)

The way that flooding works is quite simple:

The person has to

Unlearn the connection between the stimulus and the fear response:

The CS-CR bond has to be broken.

Most people with a phobia avoid or run away from the feared object. However, flooding prevents escape.

Instead people learn that their anxiety levels start to drop the more times they are exposed to their fears. Flooding removes the phobia when a person realises they are not in danger and this happens quite quickly.

49
Q

Give an evaluation of Flooding

A

[Strengths] Some evidence suggests that this technique is the most successful

It is quicker and cheaper than systematic desensitisation

[Weaknesses] However it does raise ethical concerns, as the therapist takes considerable responsibility for the phobic’s wellbeing

The therapist may have to act against the wishes of the phobic, as expressed during the flooding process

[Strength] However before the phobic takes part, the full procedure and the client’s likely response should be explained. Usually the client is given time to think about the treatment before they decide to go ahead with it. This is why these techniques are not appropriate for children, who cannot fully understand how they will feel, nor be in a position to give informed consent.

50
Q

What are the ethical implications of flooding:

A

Ethically there is a problem because the person loses their right to withdraw

For the treatment to work they have to stay.

Also it can be a very stressful procedure.

This means that the psychologist has to judge exactly how much distress the person should undergo before stopping the treatment. It is difficult to protect and avoid harming someone who is being flooded.

51
Q

What are the differences between systematic desensitisation and flooding:

A

Systematic desensitisation

Flooding

How does it work?

Gradual exposure using a Relaxation techniques and a Hierarchy of Fears

Immediate Exposure

Length of Therapy

longer

shorter

Ethical issues

It is considered more ethical in that patient’s work in collaboration with the therapist and at their own pace.

It can ethically be used with children and vulnerable adults

There is less responsibility on the therapist

However

It costs more for the patient as more sessions are usually needed than for flooding

It can take longer and consequently patient’s may lose motivation

  • Patients effectively lose their right to withdraw once it’s began
  • No ongoing consent
  • It is more likely to cause harm to the patient than Systematic Desensitisation
  • Places a lot of responsibility on the therapist to gage when enough is enough for the patient

However it costs less time and money than SD and can be very effective

52
Q

Evaluation of Flooding versus Systematic Desensitisation

A

Flooding

PROS

Quicker treatment

Costs less because there are fewer sessions needed

Deemed the most successful treatment

CONS

It raises ethical issues

Patients effectively lose their right to withdraw once it’s began

It is more likely to cause harm to the patient than Systematic Desensitisation

Places a lot of responsibility on the therapist to gage when enough is enough for the patient

Systematic desensitisation

PROS

It is considered more ethical in that patient’s work in collaboration with the therapist and at their own pace.

It can ethically be used with children and vulnerable adults

There is less responsibility on the therapist

It can work effectively

CONS

It costs more for the patient as more sessions are usually needed than for flooding

It can take longer and consequently patient’s may lose motivation

53
Q

Give a definition of Aversion therapy

A

A treatment for addictions, such as drug and alcohol dependency, which makes the addict have an extremely negative reaction to the addictive substance.

54
Q

Explain Aversion therapy

(Using classical conditioning)

A

Another way that classical conditioning has been useful, is in the treatment of behaviour problems. Some therapists think that behaviour problems result from faulty learning and therefore that ‘bad’ behaviour can be unlearned.

A technique that has been used to help people who suffer from addictions like drug and alcohol dependency is called aversion therapy.

The aim of the therapist is to get the patient to develop an extremely negative reaction to the drug or alcohol using the vomiting reflex:

This works because the emetic is specially designed so that it only produces the vomiting reflex when the patient drinks alcohol. The patient’s desire for the alcohol decreases and the addiction can be overcome.

55
Q

Give an Evaluation of Aversion Therapy

A

Strength

Aversion therapy is successfully used for some individuals who have serious behavioural problems.

Weakness

However aversion therapy is not always successful over time. Although people can find that their addiction is reduced for a period, unless they have some additional support, they are likely to go back to their addictive behaviour once the treatment stops. This is particularly the case for younger addicts. This is because the association will become extinguished. This means that it is necessary to help the person with relapse prevention, for example by helping them to learn to stay away from the situations where they used to spend time drinking.

Weakness

It can be extremely unpleasant for the person who has the treatment.Therefore the ethical issues of using this therapy have to be balanced against the possible benefits to the person. It’s also a difficult responsibility for the therapist.

[strength] As with Flooding though, the patient is given time to think about what the treatment entails and what they might experience before they decide to go ahead. (Briefing)

56
Q

Explain Token economy programmes

(Using Operant conditioning)

A

The token economy uses the principles of operant conditioning:

It uses reinforcement to change a person’s behaviour. Desired behaviour is rewarded with tokens that can be exchanged for something that the individual wants.

There are many things that can act as rewards of positive reinforces.

We know that food can encourage a rat to press a lever for example. Psychologists would call this a

Primary reinforcer

Because it is what the animal/ human must have to survive

If a reinforcer can be exchanged for something then it is called a

Secondary reinforcer

For people money is an example of a secondary reinforcer because it can be exchanged for the things we need and want, like food, clothing, housing, bills and holidays.

57
Q

Give an Evaluation of Token Economy Programmes

A

Strength

Token Economies have produced improvements in the behaviour, social skills and self-care of patients who have been in hospital for a long time.

Weaknesses

  1. However they have been criticised by many people. Some critics argue that they make the patients focus on the reward rather than on wanting their own behaviour to improve.
  2. Also even when the behaviour in hospital improves, this change might not last in the outside world.
  3. It requires close monitoring of patient behaviour for it to work and patients tend to become very dependent on the system, making it difficult for them once they leave the institution
  4. If the reward is not immediate then the association between the reward and action is lost. This means that the behaviour is not being reinforced.
  5. There might also be ethical issues involved if patients are not able to have / do something, e.g. watching a TV programme because they have not got enough tokens.
  6. There are many people who do not agree that behaviour should be manipulated or changed using systems like this, that rely on tokens. Some have suggested that, when we learn to produce good behaviour only because we receive a token/ reward, we will not become social or kind human beings. They have argued that we need to learn to reward ourselves by feeling good when we do good things. We should not need other people to give us a reward all the time. Of course, praise can be an excellent reinforcer, and as we get older, we can feel good about ourselves for our good actions.
58
Q

Describe two situations in which Token Economy Programmes have been used.

A

Token economy programmes have been set up in some hospitals, usually psychiatric wards, to reward socially acceptable behaviour. In people who may have stopped looking after themselves properly.

Every time the person produces an appropriate behaviour, hospital staff immediately give the person a token. Tokens are given for making the bed, brushing teeth, and so on and can be used to ‘pay for’ activities like watching a favourite TV programme (this might ‘cost’ three tokens).

Token economy programmes have also been used in prisons to encourage offenders to obey prison rules, complete tasks like their laundry, and improve their relationships with other prisoners and prison staff. When the offenders behave in positive ways, they are given tokens that can be exchanged for money and cigarettes. Studies have shown that behaviour in institutions where the system has been used has improved, at least inside the prison.

59
Q

DEFINITIONS of primary and secondary reinforcers

[use and understand these terms in your answers but you don’t have to memorise them]

A

Primary reinforcer

A reward such as food or water, that the animal or person needs in order to survive

Secondary reinforcer

A reward, such as money or a token, that the animal or person can exchange for a primary reinforcer

60
Q

All Learning Definitions

A

Classical conditioning:

a procedure during which an animal or person learns to associate a reflex response with a new stimulus

Classical conditioning schedule

the steps in the procedure to condition a new response

Unconditioned Stimulus (UCS):

The stimulus that produces a reflex response

Such as the food for Pavlov’s dog

Unconditioned Response (UCR)

The reflex response to an unconditioned

Such as Pavlov’s dog’s salivation stimulus

Conditioned Stimulus (CS)

A new stimulus presented with the UCS. Such as the bell in Pavlov’s experiment

Conditioned Response (CR)

The response that is learnt; it now occurs when the CS is presented. Such as Pavlov’s dog’s salivation

Extinction

A conditioned response dies out

Spontaneous recovery

A conditioned response that has disappeared suddenly appears again

Generalisation

The conditioned response is produced when a similar stimulus to the original conditioned stimulus is presented

Discrimination

(With reference to conditioning) the conditioned response is only produced when a specific stimulus is presented

Operant conditioning:

Learning due to the consequences of behaviour, through positive reinforcement or negative reinforcement

Punishment

A stimulus that weakens behaviour because it is unpleasant and we try to avoid it

Reinforcement

A consequence of behaviour that encourages or strengthens a behaviour. This might be seen as a reward.

Positive reinforcement

A reward or pleasant consequence that increases the likelihood that a behaviour or action will be repeated.

Negative reinforcement

When an unpleasant experience is removed after a behaviour or action has been made. This increases the likelihood of that behaviour or action being repeated.

Behaviour shaping

Changing behaviour in small steps.

Phobia:

A persistent and irrational fear of an object, activity or situation. The typical symptoms are intense feelings of fear and anxiety to avoid the object, activity or situation.

Flooding:

A treatment for phobias that involves the immediate exposure of the person to the feared object, activity or event, until there is no fear response

Systematic Desensitisation:

A treatment of phobias in which the person is taught to relax and then is gradually exposed to the feared object, activity or event

Hierarchy of fears:

A series of feared events ranked from least frightening to most frightening

Aversion therapy

A treatment for addictions, such as drug and alcohol dependency, which makes the addict have an extremely negative reaction to the addictive substance.

Primary Reinforcer

A reward such as food or water, that the animal or person needs in order to survive

Secondary Reinforcer

A reward, such as money or a token, that the animal or person can exchange for a primary Reinforcer