Learning Flashcards
Charles Osgood and Percy Tannenbaum
Congruity theory - what drives people is a desire to be balanced with respect to their feelings, ideas or behaviours
Fritz Heider
Balance theory - what drives people is a desire to be balanced with respect to their feelings, ideas or behaviours
Leon Festinger
Cognitive dissonance theory - what drives people is a desire to be balanced with respect to their feelings, ideas or behaviours
Kurt Levin
theory of association - grouping things together because they occur together in time and space (precursor to Pavlov)
Learning
The relatively permanent or stable change in behaviour as a result of experience
E.L.Thorndike
Law of effect (cat in the box with string)Individuals do what rewards them and stop doing what doesn’t bring reward. Cause and effect chain of behaviour revolving around reinforcement
Clark Hull
Performance = drive x habit
Edward Tolman & Victor Vrum (applied theory in large organizations)
Performance = expectation x value.
Henry Murray & David McClelland
People are motivated by a need for achievement (nAch). The goal is to feel successful
John Atkinson
Suggested a theory of motivation - people who set realistic goals with intermediate risk feel pride with accomplishment, and want to succeed more than they fear failure
Neil Miller
Approach-avoidance conflict. Conflict refers to the state one feels when a certain goal has both pros and cons. Typically, the further one is from a goal, the more one focuses on the pros and vice versa.
Hedonism
Individuals are motivated solely by what brings most pleasure and the least pain.
Premack principle
People are motivated to do what they don’t want by rewarding themselves afterward with something they like
Donald Hebb
Arousal and performance
Yerkes-Dodson effect
Optimal arousal, close to ends, but never extremes.