Lean Management Principles Flashcards
Real Estate Brokerage Exam
Everything about the Real Estate business
Defects (Lean Management)
errors or redos
Describe Lean Management.
consistently evaluating and improving efficiency to maximize what it is that customers value about our business, always with an eye out for cost reduction.
overproduction (Lean Management)
doing more than needed
waiting (Lean Management)
delays in the process
Non or underutilized people (Lean Management)
someone who can do more than they are being given (EX. Shanon)
Transportation (Lean Management)
moving one thing from one place to another
How can Inventory hurt a company using Lean Management?
inventory waste occurs when individuals or departments allow inventory to pile up unattended. (EX. emails and voicemails)
Motion (Lean Management)
an action that is not necessary
In lean management, what is Extra or over-processing?
overly complicated systems and processes.
Maximizing Income
Increase sales revenue and business expansion
inorganic growth
adding new businesses from the OUTSIDE to produce company growth (Merger, acquisition)
Organic growth
growth from within (promoting from within, horizontal expansion - adding branches of an office (venture capital), vertical expansion - different departments or niches
What are two Marketing Strategies/ Farming?
Geographic Farming, and demographic farming
Geographic Farming
neighborhood marketing
What is Demographic Farming?
price range marketing $$$
Termination
Sponsoring Broker is under no obligation to retain an agent
How do brokers terminate or sponsor an agent?
(RMT) Relationship Management Tool- sponsorship and termination via TREC - you have to be registered on the RMT to use it
Retaining
mentoring, training and coaching
Independent Contractor Rules
-Commissions with no advances
-Policies and procedures manual provided but not mandatory for agent to follow
-agent pays own business expenses
-agent does not have to attend meetings
-agent does not have attend trainings
-agent does not have set hours or specific hours
-agents cannot be offered insurance through broker or retirement through broker
Tax Equity and Fiscal Responsibility Act TEFRA Independent Contractor
- Agent must hold real estate license
- Agent must be paid on commission basis
- Agent must have written contract with the broker specifying the sales agent is NOT an employee
Management Structure
Divisional, Functional, Matrix
Divisional Structure
Larger companies in broad geographical areas
Functional Structure
Grouping with departments (ex. sales department)
Matrix Structure
hybrid of divisional and functional structure
Management styles
Caretaker (Yellow/Green)
realistic perspective on life creates a comfortable environment, diplomatic
Management Styles
Technical Thinker (Yellow/Orange)
inventive, encourage others to be creative with their thought processes
Management Styles
Catalyst (Yellow/Purple)
active listener who expresses feelings about situations
Management Styles
Anchor (Blue/Green)
Supportive of your client, time for their questions and demands, help them see their dreams and are sensitive to their needs
Advertisements
AIDA
Attention
Interest
Desire
Action
Advertisements (board or sign)
-name of license holder or team
-broker’s name in at least 1/2 the size of the largest contact info.for any sales agent
-contact information name, phone #, email, website, social media handle, scan code
Marketing Opportunity
-Personal database
-Business Associates
-New Additions to Database
-Current Clients
-Past Clients
Market Budgeting
No-Cost
misleading- some set-up fees
Market Budgeting
Minimal Cost
reinvest closing $$$ into ongoing marketing
Market Budgeting
Client-Based
Repeat clients and referrals
Multi-channel Marketing
Email
Direct mail
Personal call
Email, then direct mail, follow up with a personal contact
Direct Marketing
Yard signs
classified ads
mailers
Radio
TV
Print media
Market Opportunities
First-Time buyers
moving up
second home
gated community
planned community
minority
luxury
condo
Hoteling
a reservation-based concept