Lean Canvas Terms

Question 1

SOLVED TODAY

Answer 1

how are people solving these problems today

Question 2

SEGMENTS

Answer 2

• List of all the customer segments

Question 3

UNFAIR ADVANTAGE -

Answer 3

what is your unfair advantage - something that can’t easily be copied or bought

Question 4

EARLY ADOPTERS -

Answer 4

Who are the early adopters

Question 5

VALUE PROPOSITION -

Answer 5

what is your single message that turns unaware visitor into an interested prospect

Question 6

PROBLEMS -

Answer 6

what is the job your customer is hiring you to solve

Question 7

HIGH LEVEL CONCEPT -

Answer 7

what is your high level concept [youtube is like flickr for videos]

Question 8

CHANNELS -

Answer 8

Path to your customers

Question 9

COSTS STRUCTURE

Answer 9

Fixed and variable costs

Question 10

REVENUE STREAMS

Answer 10

Licensing and support contracts

Question 11

CUSTOMER LIFE CYCLE

Answer 11

Value

Question 12

Experimenting

Answer 12

experiment with different content and messaging

start learning and make adjustments by using A/B testing

Question 13

life cycle messaging

Answer 13

Messaging that walks the prospect through the buying process.

Question 14

Surveys

Answer 14

To develop knowledge about prospect and there segment.

Question 15

Landing page tool

Answer 15

Have a landing page tool that can track

Question 16

Develop relationships for content within segments.

Answer 16

Listening to experts in the field, joining the conversation, and promoting relationships for contributing writers to share stories.

Question 17

Talk to me like I’m a 3 year old

Answer 17

Explain your business without using all the terminology and jargon, explain it so your child can understand what you are talking about.