Leadership Branding and Packaging Flashcards
What is Leadership according to Prof. Lanre Amodu?
It is identifying and developing your unique gift to the extent that you attract voluntary loyal patronage or following.
What is a brand according to Brian Tracy?
It is a PROMISE. When you have a brand, it is a promise that you make and are known for keeping to the person you are asking or trying to influence.
Why is branding important?
Instant judgement
Control your story
Connect with people
Worth a great deal
Based on trust
People make decisions emotionally and justify them logically.
Brian Tracy
If you don’t give the market the story to talk about, they’ll define your brand’s story for you
David Brier
If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz
Your brand is the single most important investment you can make in your business.
Steve Forbes
If people like you they will listen to you, but if they trust you, they’ll do business with you.
Zig Ziglar
What is leadership branding?
process of creating, looking, behaving, doing, and communicating the value you want to be known for.
positioning yourself strategically through a specific identity to meet the needs of your relevant targets.
Personal branding is about managing your name—even if you don’t own a business—in a world of misinformation, disinformation, and semi-permanent Google records.
Tim Ferris
What are the five levels of visibility according to Elizabeth Harr?
Resident experts
Local Heroes
Rising stars
Industry Rock Stars
Global Superstars
How to build a leadership brand?
Be focused
Keep your promise
Be the best
Be relatable
Be unique
Be consistent
Be visually appealing
Share your gift
