Lead Status

Question 1

Contact attempt

Answer 1

Two way communication has not been established but a voicemail or email has been sent.

Question 2

Contacted

Answer 2

A lead where contact has been made but fit and interest have not been determined. Two-way communication has been established and IEQ is being identified

Question 3

Nurture (contact made)

Answer 3

A lead that is not likely to purchase in the next 12 months. The sales rep may have heard, “just send me something”.

Question 4

Interest (contact made)

Answer 4

A lead where there is potential to do business within the next 12 months.
This stage is automatically assigned when the lead is converted to a new or existing account.

Question 5

DQ (contact made)

Answer 5

A lead that is not a fit. Does not fit our criteria. Indicated no interest.

Question 6

Bogus

Answer 6

A lead that is not an actual lead.

Example: a test lead.

Question 7

Open (pre contact)

Answer 7

A lead where contact has not been attempted