Lead Generation with Forms and Form Handlers

Question 1

What are the two types of landing pages in Pardot?

Answer 1

Classic (Pardot) and Enhanced (Salesforce)

Question 2

What are the differences between Classic and Enhanced Landing pages?

Answer 2

Classic: Available in Pardot and Pardot Lightning app, source value is Pardot, unlimited

Enhanced: Available only in Pardot Lightning app, source value is Salesforce, limited to 1,000 LPs, must be associated with a connected campaign

Question 3

What is the difference between Forms and Form Handlers?

Answer 3

Forms are designed and managed in Pardot

Form handlers connect external forms to funnel prospects into Pardot

Only forms supports resubscribe and form handlers do not

Question 4

What can form handler do that a form can not? 4

Answer 4

Integrate with 3rd party forms
Maintains current lead flow
Integrates with SF Web to Lead forms
Supports custom front end editting

Question 5

What can forms do that form handlers can not do? 6

Answer 5

Progressive profiling
Protects against bots
Provide form views and error data
Integrates with landing pages
Base automation rules on form views
Displays thank you content after form submission

Question 6

Pardot includes a set of standard prospect fields to gather information and can also create custom fields ________ or __________

Answer 6

Globally or per-form basis

Question 7

What is available by Pardot to prevent spam submissions from bots?

Answer 7

reCAPTCHA

Question 8

What is Kiosk/Data-Entry mode?

Answer 8

Typically a prospects form submissions are related to a prospect record via a unique browser cookie but sometimes you don’t want to cookie every visitor because it can cause one prospects information to be related to another prospects cookie (ex: sign up form at a tradeshow booth)

Question 9

While testing a form multiple times, what do you need to check to confirm the form is working as expected?

Answer 9

The prospect audits.

All submissions appear in prospect audits but only 1 submission every 30 min appears in the prospects activities

Question 10

What should you do to test a form again?

Answer 10

Clear browser cookies and use a different email address

If you don’t do either, the form submission is credited to the prospect created in your previous test

Question 11

What happens if you return to the form within 10 min of submission?

Answer 11

The TY content displays.

To avoid this, clear your browser cookies or wait 10 min

Question 12

True or False

The autoresponder is sent every time you submit the form.

Answer 12

False

The autoresponder is not sent each time when you submit the form repeatedly in a short time

Question 13

When testing a propgressive profiling form without Always Display enabled, you must wait 10 min after submitting the form. To force forms to display during the 10 min period, add this parameter to form url?

Answer 13

?PI_ALWAYS_DISPLAY=1

Question 14

What do you need to make sure is on when testing so that your test activities won’t be hidden?

Answer 14

Show Filtered Activities

Question 15

What 4 scenarios are recommended to use form handlers?

Answer 15

1. Completely control the look and feel of your forms
2. Post form submission data to more than one database
3. Integrated Pardot with your existing forms
4. Use a 3rd party tool

Question 16

How do you integrate a form handler with an external form?

Answer 16

change the post URL in the external form to your form handler URL

Question 17

What is the field called when its only visible to bots? Bots fill it out and Pardot rejects those submissions that contain a value in this field. These can be used with form handlers.

Answer 17

Honeypot fields

Question 18

True or False
By default, Pardot throttles autoresponder emails and visitor activities to prevent rapid submissions from spawning duplicate activities and emails.

Answer 18

True.

It can be disabled on a per form basis

Question 19

Form handlers can integrate with form handlers with web-to-lead forms in Salesforce. If you use this to assign prospects, this method is not recommended because it will create duplicate records.

Answer 19

Completion actions to assign prospects

Question 20

What are the 2 ways to gate content with a form?

Answer 20

Provide the content in the autoresponder or redirect after form completion

Question 21

What is the difference between conversion and form submission?

Answer 21

Form submission is when a visitor/prospect completes a form and clicks submit. A conversion is a specific type of submission when an anonymous visitor becomes a prospect

Question 22

True or False

The conversion metric on the form handler statistics table can be higher than what’s shown on an individual report page

Answer 22

True

The conversion metric includes prospects who were archived or deleted since submission but the report page value is based on active prospects only

Question 23

If your form is on a Pardot LP, metrics are on what report?

Answer 23

Landing page report, not the form report

Question 24

True or False

In a form handler report, you are able to track views

Answer 24

False

Question 25

What are the 4 metrics available for form handlers?

Answer 25

Conversion
Total submissions
Unique submissions
Last submitted

Question 26

What are multivariate test reports?

Answer 26

shows how each test version of a LP performed and which one is the winner

Question 27

True or False

Engagement History requires a verified SF connector and connected campaigns must be enabled for most features.

Answer 27

True

Question 28

True or False

Neither assets or engagement activities associated with connected campaigns do not count towards storage limits in SF

Answer 28

False

Assets associated with connected campaigns are stored as records in SF and apply to storage limits

Engagement activities (from those assets) live in Pardot and do not count toward storage limits

Question 29

What are 2 features of the Engagement History?

Answer 29

Metric Fields component

Related Lists metrics

Question 30

What component of Engagement History is related to connected campaigns and asset records? It helps you determine which marketing assets are most effective

Answer 30

Metric Fields component

Question 31

What feature of Engagement History finds the relationships that grow among campaigns, prospects and assets?

Answer 31

Related Lists metrics

Question 32

Engagement history features display marketing engagement date on ___________.

Answer 32

Connected Salesforce records