Launching a new product: lancer un nouveau produit Flashcards

1
Q

stimulant

A

challenging

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2
Q

sensible au prix

A

cost-sensitive

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3
Q

bas de gamme

A

downmarket/low-end/bottom-of-the-range

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4
Q

à la mode

A

fashionable

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5
Q

une garantie

A

a guarantee

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6
Q

haut de gamme

A

high-end/upmarket

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7
Q

la haute technologie

A

high-tech

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8
Q

bon marché

A

cheap/inexpensive

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9
Q

innovant

A

innovative

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10
Q

tout dernier/ plus récent

A

latest

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11
Q

à bas prix

A

low-price

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12
Q

milieu de gamme

A

midmarket/ mid-end/ middle-of-the-range

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13
Q

l’emballage

A

packaging

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14
Q

prometteur

A

promising

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15
Q

qui fait réagir

A

provocative

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16
Q

dernier cri

A

state-of-the-art

17
Q

de haut niveau

A

top-level