Language of Research, Campaign and Advocacy Flashcards
Research, Campaign and Advocacy are used to:
to ask for people’s support and to prove something
provides solutions
to the problems
Research
advertisements that
revolve a single
subject.
Campaign
it is an action for-a -
cause
Advocacy
Makes use of formal, academic and persuasive language
Research
It is usually political or social in nature
Campaign
A planned set of activities the peiple carry out to attain a certain goal or objective.
Campaign
Activities that argue, plead, support or favor a certain cause.
Advocacy
Uses words that evoke emotions and make people feel a certain way
Emotive language
It uses descriptive words
Emotive language
Use of words that express modality or how likely something is going to happen
Modal verbs
Use of personal pronouns like you, your, we, our and indicative word.
Involving the reader
Questions that are not supposed to be answered
Rhetorical question
May, might, will, must, shall, can, could, would, ought to is an example of ______
Modal verb
Using these words can establish a connection between the readers and author
Personal pronouns
Involves the use of facts, figures, or quotes from experts to highlight the author’s authority
Using evidence
Repeating words, phrases or ideas to appeal readers
Repetition
Carefully selecting these make it possible for the writer to influence how the reader feels
Adverbs and adjectives
It tries to link an object or an odea with something already liked or desired by the target audience
Association
Commonly used in advertisement
Bandwagon
Makes the audience believe that “everyone is doing it’
Bandwagon
advice from trusted people like doctors, scientists, annd other professionals
Experts
