Language of persuasion

Question 1

What’s the purpose?

Answer 1

use emotion to convince your audience

Question 2

features?

Answer 2

• emotive words
• rhetorical questions
• repetition
• triads
• vivid imagery
• inclusive language
• personal anecdotes
• hyperbole
• superlative language
• humour

Question 3

emotive words

Answer 3

when words are chosen for more powerful connections e.g. slaughtered instead of died

Question 4

rhetorical question

Answer 4

questions posed by the speaker in order to make a point, the answers are so self- evident and obvious that the answer already comes into someone’s head e.g if you tickle us, do we not laugh?

Question 5

repetition

Answer 5

repetition is when a question/quote is repeated which creates a powerful rhythm e.g. I have a dream, I have a dream that one day…

Question 6

vivid imagery

Answer 6

an image is made simple and memorable by words e.g. as they sat on the soft, sugary san beach waiting for the sunset

Question 7

triads

Answer 7

lists of three/rule of three- creates a compelling rhythm

Question 8

inclusive language

Answer 8

a speaker makes a point to include the audience using words like ‘we’ and ‘us’ to connect them with the speakers opinion

Question 9

personal anecdote

Answer 9

when a speaker shares of themselves, this creates an intimacy with the audience

Question 10

hyperbole

Answer 10

exaggeration e.g. it’s raining cats and dogs

Question 11

superlative language

Answer 11

the best/ the brightest/ most amazing