Language of Campaign and Advocacy Flashcards

1
Q

public support of an idea, plan, or way of doing something; process of supporting a cause or proposal

A

Advocacy

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2
Q

to try to achieve something such as the election of someone, by taking part in a number of planned activities

A

Campaign

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3
Q

providing equal access to opportunities and resources for people who may be excluded or marginalized

A

Inclusiveness

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4
Q

use of peaceful means and not force to bring about political or social change

A

Nonviolence

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5
Q

short and clear

A

Concise

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6
Q

polite and showing respect

A

Courteous

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7
Q

says language is a system of signs that express ideas, comparable to a system of writing

A

Ferdinand de Saussure

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8
Q

says language is purely human and non-instinctive method of communicating ideas

A

Edward Sapir

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9
Q

says language is an expression of ideas by means of speech-sounds combined into words and sentences

A

Henry Sweet

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10
Q

3 campaign characteristics

A

style, inclusiveness, and nonviolence

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11
Q

refers to the type of language and phrasing used, plus their effect on the audience; clarity and appropriateness

A

style

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12
Q

2 styles

A

direct/plain and indirect/ornate

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13
Q

direct delivery of statements

A

direct style/plain

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14
Q

flowery words in language

A

indirect style/ornate

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15
Q

4 questions of clarity and appropriateness

A
  1. fit speaking pattern
  2. adapt to audience
  3. suitable for the context
  4. appropriate for topic of speech
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16
Q

language devoid of discriminatory perspective

A

inclusiveness

17
Q

campaign speech free from derogatory remarks and obscene words

A

non-violent

18
Q

4 parts of campaign

A

introduction, summary of qualifications, foundational ideas, conclusion

19
Q

4 key elements of advocacy

A
  1. functioning by speaking out, acting, or writing
  2. minimal conflict of interest
  3. promotion of person’s welfare, well-being, and justice
  4. vigor of action
20
Q

if you have an advocacy, you act on it; your advocacy is an active issue

A

functioning by speaking out, acting, or writing

21
Q

an advocate knows their interests and needs, and makes sure not it is not in conflict of what they are advocating for

A

minimal conflict of interest

22
Q

an advocate does this because the well-being of the disadvantaged are often at risk

A

promotion of person’s welfare, well-being, and justice

23
Q

advocacy requires fervor and depth of feelings; taking the lead, having a sense of urgency

A

vigor of action

24
Q

3C’s of advocacy

A
  1. Be courteous at all times
  2. Be candid
  3. Be concise
25
Q

Outline of advocacy speech

A
  1. opening statement
  2. issue
  3. arguments
  4. facts
  5. conclusion
26
Q

states the main point of the advocacy and a brief background

A

opening statement

27
Q

refers to the concern you are advocating for

A

issue

28
Q

your position on the issue

A

arguments

29
Q

support your position with pieces of evidence

A

facts

30
Q

conclude with a thought-provoking statement convincing the audience to stand with your cause

A

conclusion