Language of Campaign and Advocacy Flashcards
public support of an idea, plan, or way of doing something; process of supporting a cause or proposal
Advocacy
to try to achieve something such as the election of someone, by taking part in a number of planned activities
Campaign
providing equal access to opportunities and resources for people who may be excluded or marginalized
Inclusiveness
use of peaceful means and not force to bring about political or social change
Nonviolence
short and clear
Concise
polite and showing respect
Courteous
says language is a system of signs that express ideas, comparable to a system of writing
Ferdinand de Saussure
says language is purely human and non-instinctive method of communicating ideas
Edward Sapir
says language is an expression of ideas by means of speech-sounds combined into words and sentences
Henry Sweet
3 campaign characteristics
style, inclusiveness, and nonviolence
refers to the type of language and phrasing used, plus their effect on the audience; clarity and appropriateness
style
2 styles
direct/plain and indirect/ornate
direct delivery of statements
direct style/plain
flowery words in language
indirect style/ornate
4 questions of clarity and appropriateness
- fit speaking pattern
- adapt to audience
- suitable for the context
- appropriate for topic of speech