Language and Texts Flashcards
Meanings
Messages that are communicated. Meanings are never fixed, but are negotiated between speakers and listeners, or writers and readers, and vary considerably according to context.
Multimodal
A multimodal text employs more than one mode of communication - for example, by using images as well as words, or by drawing on an aspect of speech as well as writing.
Salient
Most important, prominent, or noteworthy.
Audience Construction
In language study, texts are seen as constructing audiences, not just addressing them. This means that texts create an idea of who the audience is, by ‘speaking’ to them in a certain way.
Narratee
A fictional receiver; the person that the text appears to be aimed at.
Narrator
A fictional ‘teller’; the apparent voice behind the text as created by the author.
Affordances
Things that are made possible. For example. a website can be read by many people at the same time.
Computer-Mediated-Communication
Human communication that takes place via the medium of computers.
Hybrid
Hybrids are blends of two or more elements. For example, new forms of communication are often seen as having some of the characteristics of both spoken and written language.
Interlocutors
People engaged in a spoken interaction
Limitations
Things that are prevented or restricted. For example, an SMS has no way to convey the subtleties of non-verbal communication (hence the need for emoticons).
Literacy
Literacy refers primarily to reading and writing, including the new types of writing that occur in digital contexts.
Oracy
Speaking and listening, the skills required to communicate in spoken language.
Critical Discourse Analysis
A type of text analysis that tries to reveal the power structures that are maintained in society through the discourses used.
Face Theory
The idea that we all have a public self-image that we need to project and protect.