Language Analysis

Question 1

Adjective

Answer 1

Adds descriptive detail to make the text more interesting

Can imply something positive or negative

Question 2

Alliteration

Answer 2

Adds emphasis, reinforces the meaning
Draws attention to keywords/ideas
Memorable

Question 3

Appeal

Answer 3

Triggers an emotional response
Evokes feelings of guilt, shame, concern
Fear, or conversely of pride, honour, satisfaction

Question 4

Attack

Answer 4

Belittles opponents arguments, may lend weight to the author’s arguments
Can help the author argue from position of authority

Question 5

Bias

Answer 5

Can strengthen argument if bias seems relevant within the context
Can undermine argument if disproportionate to context

Question 6

Cliche

Answer 6

Can sway the audience by appealing to something familiar

May alienate the discerning audience

Question 7

Colourful language

Answer 7

Can provide humour
May offend a conservative audience
Establishes informal register

Question 8

Connotation

Answer 8

Encourages the audience to accept (subtly or truly) an implication
Paints an event or issue in a suggestive/ loaded light

Question 9

Design and structure

Answer 9

Persuade through association
Establishes genre and context
Can manipulate emotions

Question 10

Euphemism

Answer 10

Can soften and blow of difficult information or ideas

Question 11

Evidence

Answer 11

Can lend weight to an argument and increased author credibility if employed responsibly
Can undermine argument if overused or used inappropriately

Question 12

Exaggeration and Hyperbole

Answer 12

Create a dramatic effect, often through imagery

Question 13

Formal and Informal

Answer 13

Formal- Creates a sophisticated, authoritative style, can sound pretentious out of context
Informal- Conversational, establishes rapport with the audience, appeals to the sense of identity, can alienate if used out of context

Question 14

Generalisation

Answer 14

Seeks to validate a theory or contention, sometimes dubiously
Can be inferred by a naive audience to be evidence
Can detract from ur undermine an argument if unrealistic or illogical

Question 15

Gesture and body language

Answer 15

Helps to convey arguments and moods

Can influence a subject by making them feel either welcome or intimidated

Question 16

Humour

Answer 16

Often denigrates the subject
Can provide a more engaging and friendly tone
Can sway an audience by having them enter into the joke

Question 17

Imagery

Answer 17

Paints ‘word picture’: helps to illustrate point visually and by comparison

Question 18

Inclusive and exclusive language

Answer 18

Targets or accuses specific groups
Can create a sense of solidarity
Can create ‘us and them’ mentality
Can encourage a sense of responsibility

Question 19

Irony

Answer 19

Can engender support through the use of humour
Can point out an awkward or interesting paradox or unexpected outcome
Encourages audience to see flimsy logic in situation or idea

Question 20

Logic

Answer 20

Appeals to reason rather than emotions and therefore lends credibility
Sounds logic is hard to refute

Question 21

Noun

Answer 21

Adds detail to make the text more specific provides a label or name
Can imply something is positive or negative

Question 22

Repetition

Answer 22

Memorable enables a word or phrase to be held and recalled

Question 23

Rhetorical question

Answer 23

Encourages the audience to consider the issue and accept the author’s answer

Question 24

Sarcasm

Answer 24

Can provide humour

Servers to mock or question the logic of a situation undermines its validity

Question 25

Satire

Answer 25

Makes a point in a humorous fashion
Serves to mock or question a situation
Can engender hostility in a sensitive audience

Question 26

Sensationalism

Answer 26

Appeals to an audience’s curiosity and prejudice
Reinforces stereotypes
Can offend or alienate critical audiences

Question 27

Sound and sound effects

Answer 27

Manipulate audiences emotions
Persuades through association
Sound effects can make a text seem either more realistic or more exciting

Question 28

Verb

Answer 28

Adds detail to make the text more specific- provides the action
Can imply something positive or negative

Question 29

Vocabulary choice

Answer 29

Paints a subject in a flattering or unflattering light

Subtly or overtly supports a point of view