Language Flashcards
Marketing Research
Systematic research to aid marketing decisions.
Market Research
Systematic search to produce information about market characteristics.
Statistics
The art and science of gathering, organizing, analyzing, interpreting, and presenting numerical data for the purpose of making a more effective decision.
Information
Processed data.
Descriptive Statistics
Gathers, organizes, analyzes, and presents numerical data.
Inferential Statistics
Attempts to understand population characteristics based on data from a sample.
Census
A count of the entire population.
Sample
A portion of, or extract from the population.
Sample Unit
Individual members of the sample.
Variable
A measurable factor that changes.
Constant
A measurable factor that does not change.
Variability
The amount of dissimilarity.
Qualitative Variable
The property being studied is nonnumeric in nature.
Quantitative Variable
The property being studied can be reported numerically.
Demographics
Variables used to describe or define the population being studied.
