Language

Question 1

Roland Barthes

Answer 1

Semiotics
texts communicate their meanings through a process of signification
the idea that signs can function at the level of denotation and at the level of connotation

Question 2

Narratology - Tzvetan Todorov

Answer 2

all narratives share a basic structure that involves a movement from one state of equilibrium to another

Question 3

Genre theory - Steve Neale

Answer 3

the idea that genres may be dominated by repetition, but are also marked by

difference, variation, and change

Question 4

Structuralism - Claude Lévi-Strauss

Answer 4

the idea that texts can best be understood through an examination of their underlying structure

Question 5

Postmodernism - Jean Baudrillard

Answer 5

the idea that in postmodern culture the boundaries between the ‘real’ world and the world of the media have collapsed and that it is no longer possible to distinguish between reality and simulation