Lang and lit glossary Flashcards
What is alliteration and what is the effect?
It is the repetition of sound at the beginning of several words.
Gives a lyrical quality and adds emphasis.
What is it called when a reference is made to a text, event, person or place, and what is the effect?
Allusion relies on the contextual knowledge of the reader.
It stimulates associations and evokes a mental picture.
What is an analogy and what is the effect?
The comparison of one situation to another, often used to persuade the audience.
What is repetition of a word/phrase in a succession of phrases/sentences, and what is the effect?
anaphora
Establishes a rhetorical or ‘literary’ effect.
What do you call advertising that draws attention to the conventions of advertising, and what is the effect?
Anti-advertising
Seems more honest/ open. Draws attention.
What is a contrast between ideas and what is the effect?
Antithesis
rhetorical effect
What is an appeal to authority and what is the effect?
Reference to a source that claims to have authority.
Gives an argument credibility.
What is an appeal to fear and what is the effect?
It is appealing to the audience’s sense of fear.
It makes the audience scared - persuasive.
What is it called when a text says that that because everyone else is doing something, you should do it, and what is the effect?
the bandwagon effect
Persuade the audience.
What is bias and what is the effect?
It is when language supports a particular ideological position and there is an imbalance between different perspectives.
Leads the audience to see from the writer’s point of view.
What is cacophony and what is the effect?
Discordant, or hard sounding effects of language produced by clusters of consonants.
What is characterisation and what is the effect?
It is the way that a writer creates characters to attract or repel the sympathy of the audience.
What is a cliche and what is the effect?
A repeated or boring phrase, that builds up a colloquial tone and persuades the reader.
What is colloquialism and what is the effect?
Ordinary, everyday language.
Gives a casual, relaxed effect, and achieves a less formal tone.
What is the purpose of a simple sentence.
To make a declarative statement and to add emphasis. A series can create tension
What is conflict in advertising, and what is the effect?
It is including a situation that has conflict, which is persuasive as the audience has an interest in seeing the conflict resolved.
What is the context of production and what is the effect?
It is the context where the text was produced, and influences the writer.
What is the context of reception and what is the effect?
The context that a text is read, which influences how it is understood.
What is it called when there are multiple authors or people responsible for something?
Crowdsourcing, eg. Wikipedia pages
It makes the result more generic.
What is a word that takes the place of a pronoun, or idea. Eg. ‘this/that/then/here/down there/’?
a deictic word
It places the audience in the same frame of reference as the writer.