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EmpTech_2ndQuarter > Lahat > Flashcards

Lahat Flashcards

1
Q

Here’s how to write content to maximize the likelihood of being found in search engines and get your prospects to take action
Know your audience and create _____________________

A

buyer personas

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2
Q

Here’s how to write content to maximize the likelihood of being found in search engines and get your prospects to take action

Make sure your content is ___________________ (ui)

A

useful and interesting

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3
Q

Here’s how to write content to maximize the likelihood of being found in search engines and get your prospects to take action

Make sure your content is ___________________ (va)

A

visually appealing

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4
Q

You need to have a thorough understanding of who you are writing for and what their needs, desires, and pain points are. This way, you can make sure the content you’re writing is _______________ for them

A

tailored

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5
Q

Be sure to know your goal(s) and what you hope to achieve by writing the content and make sure your content is ___________________and _____________________

A

useful and interesting

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6
Q

Here’s how to write content to maximize the likelihood of being found in search engines and get your prospects to take action

Include a ___________________

A

call-to-action (CTA)

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7
Q

Different Types of CTAs: (6)

A

Sign Up
Subscribe
Try for Free
Get Started
Learn More
Join Us

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8
Q

CTAs purpose: (2)

A

Provides opportunities for content creators to achieve new goals or leads

Allows content creators to get followers and subscribers and offer other related services

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9
Q

CTAs purpose:

Provides ________________ for content creators to achieve new goals or leads

A

opportunities

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10
Q

CTAs purpose:

Allows content creators to get _____________________ and offer other related services

A

followers and subscribers

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11
Q

Here’s how to write content to maximize the likelihood of being found in search engines and get your prospects to take action

Make sure your content is ____________ and __________________

A

sharable and search-friendly

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12
Q

Here’s how to write content to maximize the likelihood of being found in search engines and get your prospects to take action

Analyze your _____________

A

effectiveness

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13
Q

Use software such as _______________ to track your most and least successful content as far as metrics like page views, average time on page, and bounce rate go.

A

Google Analytics

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14
Q

Ways on How to Manage Online Content

  • Integrate content that can enhance the user experience.
  • Optimize what you already have.
A

Change your approach

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15
Q

Ways on How to Manage Online Content

Change your ________________

A

approach

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16
Q

Ways on How to Manage Online Content

Write decent _____________________

A

descriptions

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17
Q

Ways on How to Manage Online Content

Don’t be ___________________________

A

ashamed

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18
Q

Ways on How to Manage Online Content

Your content is your work. Show it proudly. The content of your post should be attractive enough for your readers. Make it appealing and easy to read.

A

Don’t be ashamed

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19
Q

Ways on How to Manage Online Content

Guide me when _______________

A

I’m lost

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20
Q

Ways on How to Manage Online Content

Please don’t redirect your readers to a category page without any explanation. Show a prompt or note saying a “Sorry, this post is no longer available. But you might like…” and display list of recommended post that is related to what the user
is searching for.

A

Guide me when I’m lost

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21
Q

Ways on How to Manage Online Content

Practice user experience optimization through content. By “optimization,” or “_____________________________.” Content optimization drives interest, engagement and yes, rankings.

A

optimal combination of promotional and informational content

22
Q

Ways on How to Manage Online Content
(5)

A
  1. Change your approach
  2. Write decent descriptions
  3. Don’t be ashamed
  4. Guide me when I’m lost
  5. optimal combination of promotional
    and informational content.
23
Q

Four phases of ICT Project Development (4)

A
  1. Planning
  2. Development
  3. Release and Promotion
  4. Maintenance
24
Q

– involves the actual creation of the website(s), involves the production of images, infographics, etc.

A

Development

25
Q

involves the actual release of the website for public view and promoting it. Promotion
typically starts before the actual release.

A

Release and Promotion

26
Q

involves responding to feedback of your site visitors and continuing to improve your website.

A

Maintenance

27
Q

Methods in sustaining the operation of an ICT Project (3)

A
  • website contents are regularly updated.
  • developers should conduct a heuristic evaluation.
  • consider the recommendations and comments given by evaluators.
28
Q

Methods in sustaining the operation of an ICT Project

website contents are ________________

A

regularly updated

29
Q

Methods in sustaining the operation of an ICT Project

developers should conduct a ______________________

A

heuristic evaluation

30
Q

Methods in sustaining the operation of an ICT Project

consider the _______________ and ________________ given by evaluators.

A

recommendations and comments

31
Q

an online assessment tool that allows users to conduct surveys, collect feedback and provide customer care support.

A

Google Form

32
Q

includes the question that will be answered by your audience

A

Question Title

33
Q

creates a subtext under the question to give more information about a question

A

Help Text

34
Q

changes the type of question according to your preference.

A

Question Type

35
Q

a question that can be answered by a short text

A

Text

36
Q

a question that can be answered in a long text

A

Paragraph Text

37
Q

a question that can be answered by only one answer in a set of options

A

Multiple Choice

38
Q

a question that can be answered with multiple answers in a set of options

A

Checkboxes

39
Q

a question that can be answered with a numerical range (e.g. 1-5, 1-10)

A

Scale

40
Q

a question that contains sub-questions with similar options

A

Grid

41
Q

a question that can be answered with a specified date

A

Date

42
Q

a question that can be answered with a specified time

A

Time

43
Q

contains more options for the specified question type

A

Advanced Settings

44
Q

Steps in Maintaining and Sustaining ICT Projects

Analyze _____________ and ________________________

A

comments and recommendations.

45
Q

Steps in Maintaining and Sustaining ICT Projects

Developer may also opt to study and include the ______________________ written by viewers and visitors.

A

comments

46
Q

Steps in Maintaining and Sustaining ICT Projects

Developers should agree on which ________________ and __________________ will be applied.

A

website element and values

47
Q

Steps in Maintaining and Sustaining ICT Projects

Discuss to your member how _________________ and _____________________ will be implemented.

A

page content and design

48
Q

Steps in Maintaining and Sustaining ICT Projects

Perform changes in the ____________

A

ICT project

49
Q

Steps in Maintaining and Sustaining ICT Projects

Developers should carefully examine the _____________________

A

page content.

50
Q

Steps in Maintaining and Sustaining ICT Projects

Publish any _____________ made.

A

changes

51
Q

Steps in Maintaining and Sustaining ICT Projects

Monitor ________________________

A

accessibility traffic

52
Q

Steps in Maintaining and Sustaining ICT Projects (8)

A
  1. Analyze comments and recommendations.
  2. Developer may also opt to study and include the comments written by viewers and visitors.
  3. Developers should agree on which website element and values will be applied.
  4. Discuss to your member how page content and design will be implemented.
  5. Perform changes in the ICT project.
  6. Developers should carefully examine the page content.
  7. Publish any changes made.
  8. Monitor accessibility traffic.

EmpTech_2ndQuarter (3 decks)

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