Labels of Demographic segmentation

Question 1

DINKs

Answer 1

“Dual Income No Kids” describes one member of a couple with above-average household income and no dependent children, tend to exhibit discretionary expenditure on luxury goods and entertainment and dining out.

Question 2

YUPPIES

Answer 2

“Young Upwardly Mobile Professionals”

Question 3

DINKY

Answer 3

“Dual Income No Kids Yet”

Question 4

DINKER

Answer 4

“Dual Income No Kids Early Retirement”

Question 5

DINKWAD

Answer 5

“Double Income No Kids With A Dog”

Question 6

DINKYANDE

Answer 6

“Dual Income No Kids Yet And No Dog Either”

Question 7

SINK

Answer 7

“Single Income No Kids”

Question 8

SIK

Answer 8

“Single Income Kids”

Question 9

SILK

Answer 9

“Single Income Lots of Kids”

Question 10

DIK

Answer 10

“Dual Income Kids”

Question 11

DEWK

Answer 11

“Dually Employed With Kids”

Question 12

SITCOM

Answer 12

“Single Income Two Children and Oppressive Mortgage” Tend to have very little discretionary income, struggle to make ends meet.

Question 13

MUPPY, aka MUPPIE

Answer 13

“Middle-aged Upcoming Prosperous Professional”

Question 14

KIPPERS

Answer 14

“Kids In Parents’ Pockets Eroding Retirement Savings”

Question 15

SINBAD

Answer 15

“Single Income No Boyfriend And Desperate”

Question 16

GLAM

Answer 16

“Greying Leisured Affluent Married” Retired older persons, asset rich and high income. Tend to exhibit higher spending on recreation, travel, and entertainment.

Question 17

PODWOG

Answer 17

“Parents of DINKs With Out Grandchildren”

Question 18

WOOF

Answer 18

“Well Off Older Folk”

Question 19

BOB

Answer 19

“Baller On a Budget!”

Question 20

DINGLEDOR

Answer 20

“Dingleberry Debtor”

Question 21

PIF

Answer 21

“Passive Income Freak”

Question 22

FIGMY$HIT

Answer 22

“Finally Got My $hit Together!”

Question 23

SEXPLOY

Answer 23

“Sexy & Unemployed”

Question 24

DIVYER

Answer 24

“Dividend Destroyer”

Question 25

CRAFORP

Answer 25

“Crazy For Rewards Points”

Question 26

NOBUDNOC

Answer 26

“No Budget No Care”

Question 27

MOHO

Answer 27

“Money Hoarder”

Question 28

HUN

Answer 28

“Hustler Unleashed”

Question 29

SISPIT

Answer 29

“Single & Spending It”

Question 30

ISNOB

Answer 30

“Indexer Snob”

Question 31

PX3U

Answer 31

“Proud Penny Picker Upper”

Question 32

FRUCLASSITY

Answer 32

“Frugal and Classy”

Question 33

FULLTRASH

Answer 33

“Full Timer Rocking a Side Hustle”

Question 34

FREEDLER

Answer 34

“Freedom Lover”

Question 35

MILLIONAIRING

Answer 35

“Millionaire In Training”

Question 36

DIVFROD

Answer 36

“Divorced From Debt!”

Question 37

FIRE ANT

Answer 37

“F.I.R.E. Antagonist”

Question 38

SFL

Answer 38

“Spreadsheets For Life”

Question 39

CAFLOK

Answer 39

“Cash Flow King”

Question 40

STARFROTBONWEH

Answer 40

“Started From The Bottom Now We Here”

Question 41

GUPPY, aka GUPPIE

Answer 41

"Gay, Upwardly Mobile, Prosperous, Professional" blend of gay and YUPPY (can also refer to the London-based equivalent of YUPPY)

Question 42

Preppy

Answer 42

(American) Well educated, well-off, upper-class young persons; a graduate of an expensive school. Often distinguished by a style of dress.

Question 43

Tween

Answer 43

Young person who is approaching puberty, aged approximately 9–12 years; too old to be considered a child, but too young to be a teenager; they are 'in between'.

Question 44

WASP

Answer 44

(American) White, Anglo-Saxon Protestant. Tend to be high-status and influential white Americans of English Protestant ancestry.

Question 45

YUPPY, aka YUPPIE

Answer 45

Young, Urban/ Upwardly-mobile, Prosperous, Professional. Tend to be well-educated, career-minded, ambitious, affluent and free spenders.

Question 46

HNWI

Answer 46

High-net-worth individual (HNWI) is a term used by some segments of the financial services industry to designate persons whose investible assets (such as stocks and bonds) exceed a given amount. Typically, these individuals are defined as holding financial assets (excluding their primary residence) with a value greater than US$1 million.

Question 47

VHNWI

Answer 47

"Very-HNWI" (VHNWI) can refer to someone with a net worth of at least US$5 million.

Question 48

UHNWI

Answer 48

Ultra high-net-worth individuals (UHNWI) are defined as having a net worth of at least US$30 million.