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1 - My A Level Business Studies > Labels of Demographic segmentation > Flashcards

Labels of Demographic segmentation Flashcards

1
Q

DINKs

A

“Dual Income No Kids” describes one member of a couple with above-average household income and no dependent children, tend to exhibit discretionary expenditure on luxury goods and entertainment and dining out.

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2
Q

YUPPIES

A

“Young Upwardly Mobile Professionals”

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3
Q

DINKY

A

“Dual Income No Kids Yet”

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4
Q

DINKER

A

“Dual Income No Kids Early Retirement”

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5
Q

DINKWAD

A

“Double Income No Kids With A Dog”

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6
Q

DINKYANDE

A

“Dual Income No Kids Yet And No Dog Either”

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7
Q

SINK

A

“Single Income No Kids”

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8
Q

SIK

A

“Single Income Kids”

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9
Q

SILK

A

“Single Income Lots of Kids”

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10
Q

DIK

A

“Dual Income Kids”

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11
Q

DEWK

A

“Dually Employed With Kids”

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12
Q

SITCOM

A

“Single Income Two Children and Oppressive Mortgage” Tend to have very little discretionary income, struggle to make ends meet.

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13
Q

MUPPY, aka MUPPIE

A

“Middle-aged Upcoming Prosperous Professional”

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14
Q

KIPPERS

A

“Kids In Parents’ Pockets Eroding Retirement Savings”

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15
Q

SINBAD

A

“Single Income No Boyfriend And Desperate”

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16
Q

GLAM

A

“Greying Leisured Affluent Married” Retired older persons, asset rich and high income. Tend to exhibit higher spending on recreation, travel, and entertainment.

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17
Q

PODWOG

A

“Parents of DINKs With Out Grandchildren”

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18
Q

WOOF

A

“Well Off Older Folk”

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19
Q

BOB

A

“Baller On a Budget!”

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20
Q

DINGLEDOR

A

“Dingleberry Debtor”

21
Q

PIF

A

“Passive Income Freak”

22
Q

FIGMY$HIT

A

“Finally Got My $hit Together!”

23
Q

SEXPLOY

A

“Sexy & Unemployed”

24
Q

DIVYER

A

“Dividend Destroyer”

25
Q

CRAFORP

A

“Crazy For Rewards Points”

26
Q

NOBUDNOC

A

“No Budget No Care”

27
Q

MOHO

A

“Money Hoarder”

28
Q

HUN

A

“Hustler Unleashed”

29
Q

SISPIT

A

“Single & Spending It”

30
Q

ISNOB

A

“Indexer Snob”

31
Q

PX3U

A

“Proud Penny Picker Upper”

32
Q

FRUCLASSITY

A

“Frugal and Classy”

33
Q

FULLTRASH

A

“Full Timer Rocking a Side Hustle”

34
Q

FREEDLER

A

“Freedom Lover”

35
Q

MILLIONAIRING

A

“Millionaire In Training”

36
Q

DIVFROD

A

“Divorced From Debt!”

37
Q

FIRE ANT

A

“F.I.R.E. Antagonist”

38
Q

SFL

A

“Spreadsheets For Life”

39
Q

CAFLOK

A

“Cash Flow King”

40
Q

STARFROTBONWEH

A

“Started From The Bottom Now We Here”

41
Q

GUPPY, aka GUPPIE

A

“Gay, Upwardly Mobile, Prosperous, Professional” blend of gay and YUPPY (can also refer to the London-based equivalent of YUPPY)

42
Q

Preppy

A

(American) Well educated, well-off, upper-class young persons; a graduate of an expensive school. Often distinguished by a style of dress.

43
Q

Tween

A

Young person who is approaching puberty, aged approximately 9–12 years; too old to be considered a child, but too young to be a teenager; they are ‘in between’.

44
Q

WASP

A

(American) White, Anglo-Saxon Protestant. Tend to be high-status and influential white Americans of English Protestant ancestry.

45
Q

YUPPY, aka YUPPIE

A

Young, Urban/ Upwardly-mobile, Prosperous, Professional. Tend to be well-educated, career-minded, ambitious, affluent and free spenders.

46
Q

HNWI

A

High-net-worth individual (HNWI) is a term used by some segments of the financial services industry to designate persons whose investible assets (such as stocks and bonds) exceed a given amount. Typically, these individuals are defined as holding financial assets (excluding their primary residence) with a value greater than US$1 million.

47
Q

VHNWI

A

“Very-HNWI” (VHNWI) can refer to someone with a net worth of at least US$5 million.

48
Q

UHNWI

A

Ultra high-net-worth individuals (UHNWI) are defined as having a net worth of at least US$30 million.

1 - My A Level Business Studies (3 decks)

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